A new survey finds 29% of U.S. consumers own EMV-enabled chip cards, up from 10% who did in 2014, and 1 in 3 EMV card holders have used them in EMV readers in merchant terminals in the U.S.
A new survey finds consumers feel pretty lukewarm about all those loyalty cards taking up space in their wallets: only 9% of those surveyed limit their shopping to retailers with which they have loyalty card or rewards memberships and only 25% say a store or website’s loyalty program is important to them and will influence whether they shop there.
Among consumers that are currently in the market for a new credit card, 54% cite zero percent introductory rates as a feature that would prompt them to apply for a new credit card. Annual cash back rewards programs are cited by 50% of consumers, while 42% cite ID theft protection as a key motivator.
After a haircut in its IPO earlier this week, to $9.00 per share, Square’s first day of trading yesterday soared more than 60%, closing at $13.07. It was expected to price in the $11 to $13 range but there has been growing skepticism among institutional investors in regard to tech unicorns.