The Fuel Rewards program is picking up more octane with insightful marketing data about customers’ preferences and activities, and the powerful backing of a national coalition of merchants focused on increased sales and deeper brand loyalty.
Discover’s quarterly net income will likely exceed $600 million in the third quarter of this year, followed by the “kitchen sink” quarter. Forecaster RAM Research predicts Discover’s net income for the first quarter of 2016 will approach $700 million or up 14.8% YOY due to its strong U.S. marketing and international adjustments.
Visa’s quarterly net income is projected to slow for this year and hover at the $1.5 billion mark in the fourth quarter and the first quarter of 2016. Forecaster RAM Research predicts Visa net income for the first quarter will be $1504 million, due to the continued strengthening of the U.S. dollar.