CardWeb.com’s CardWatch database of more than 57,000 marketing items today features the Visa Debit “Super Freak” TV commercial.
U.S. Bank’s Elavon has promoted Wally Mlynarski to senior vice president of global product and innovation. Mlynarski previously served as vice president of Elavon’s “The Grove” global innovation center, which launched in 2013 to harvest customer-centered innovation in payments and establish key partnerships with third party innovators.
U.S. cards-in-force (CIF) for Visa and MasterCard credit cards increased 8.9% year-on-year (YOY) while CIF for debit cards rose 9.1% YOY, in the first quarter, according to CardData. Driven by prepaid cards, U.S. Visa and MasterCard debit cards could cross the 700 million milestone in 2016.
Gross or open accounts (GAC) for U.S. credit cards among the nation’s four largest issuers climbed 5.2% in the first quarter to 189.9 million, compared to 180.4 million one-year ago. While Chase and Citi posted slight downticks in Q1, BofA and Capital One are looking up.
A new survey shows alternative lending products on the rise however, only 15.4% of small business owners are considering credit cards as a funding option for the upcoming year, which is significantly lower than the 26.6% of respondents who used credit cards in the last two years to cover expenses over other means.