PULSE debit/ATM network unveiled a new corporate logo and acceptance mark. The rebranding preserves many elements of PULSE’s original marks while also identifying the network more closely with its parent company, Discover Financial Services (DFS). The new logo and acceptance mark are more contemporary and feature the familiar Discover orange. PULSE has expanded beyond PIN debit to support the processing of the full range of cardholder verification methods (CVMs), including PINless Bill Pay, Internet PIN Debit, signature, no-signature and no-CVM transactions in both single- and dual-message environments. PULSE also has worked to advance new technologies such as mobile payments, EMV chip cards and tokenization. PULSE PAY Express is a key part of the company’s strategy to champion choice and competition and to be the best network option for all debit transactions.
Visa profits for the fourth calendar quarter increased 11.5% year-on-year (Y/Y) to $1.57 billion and soared 46.0% sequentially. Visa took a $450 million pre-tax litigation provision, or $283 million on an after-tax basis, in the third quarter related to the interchange multi-district litigation case.
Discover’s Payment Services dollar volume hit $83.0 billion for the fourth quarter of 2014, up 3% from the prior year. PULSE transaction dollar volume was up 4% year-over-year (Y/Y). PULSE also unveiled a new corporate logo and acceptance mark this week.