Den Danske Bank and American Express this week signed an agreement that will allow Den Danske Bank to issue American Express Cards in Denmark. Under this agreement, Den Danske Bank will have the sole right to issue American Express Personal, Gold and Corporate Cards to local Danish companies. Den Danske Bank will also sign up merchants to accept American Express Cards throughout Denmark The new arrangement will enable Den Danske Bank to provide a full range of card products and to strongly position itself in this competitive market.
HSBC Bank Brasil and American
Express also announced the launch of three HSBC American Express-branded cards: the OpenCard, GlobalCard and GoldCard. These revolving credit cards will be issued, designed and serviced by HSBC Bank Brasil in the real — the Brazilian currency — and accepted on the American Express global merchant network. ‘For HSBC, one of the leading issuers of credit cards in Brazil, it is a great honor to establish this new strategic alliance with such a prestigious company as American Express,’ said Maurcio Alhadeff, Retail Banking executive director, HSBC Bank Brasil.
‘HSBC is committed to providing our clients with a growing portfolio of products for added value and convenience. These new HSBC American Express-branded cards are perfect examples of the implementation of our commitment,’ said the bank’s Credit Card Services Director Glen Valente.
‘We are delighted to be working with HSBC to issue credit cards on the American Express Network,’ said Jim Li, president, American Express Global Network Services. ‘I am confident that the new HSBC American Express Cards will combine the global strengths and local expertise of both institutions to bring superior value to customers in the Brazilian marketplace.’
‘American Express and HSBC have had many successful cooperations,’ Li added. ‘Today’s announcement is an expansion of a well-established relationship and represents an important step forward in our global network strategy.’ The new HSBC American Express-branded cards feature a wide variety of benefits, including: 24 hour-a-day, 7 day-a-week customer service and emergency card replacement; Acceptance by American Express global merchant network; Services at more than 1,700 American Express Travel Service Offices in more than 130 countries; Access to more than 260,000 ATMs in the American Express global network; Access to 460,000 ATMs in HSBC’s worldwide network and Banco24Horas in Brazil; and Bonus points based on spending to reduce the annual fee.
GlobalCard and GoldCard members will also enjoy Emergency Assistance and Lost Luggage Assistance Service. In addition, Travel Accident Insurance of R$200,000 is available to GoldCard members.
While continuing to grow its proprietary card business, American Express has been aggressive in opening its merchant network and card product portfolio to other card issuers around the world. In the last several years it has developed 54 partnership arrangements in nearly 60 countries.
Operating in Brazil since March 1997, HSBC Bank Brasil is the largest international bank in the country, with 1,000 branches and service offices.
American Express Company is a diversified worldwide travel, financial and network services company founded in 1850. It is a world leader in charge and credit cards, Travelers Cheques, travel, financial planning, business services, insurance and international banking.