Networts subsidiary NTN Interactive Network Inc. has entered into a three year advertising/sponsorship agreement with The GM Card through its agency.
NTNIN has launched an aggressive sponsorship and advertising campaign promoting “The GM Card” on the NTN Network broadcast to over 530 subscribing pubs and restaurants across Canada. NTNIN’s unique advertising medium offers The GM Card access to an untapped – captive audience of more than 3 million viewers per month.
The GM Card is the title sponsor of one of NTNIN’s most successful programs – The GM Card Match & Win Game which challenges the player to match the score posted at the start of every GM Card Game instead of achieving the highest score. The 1/2 hour interactive programd Monday, Tuesday and Wednesday nights only on the NTN Network. Substantial prizes will be awarded to players who match as well as a superior grand prize.
“We are delighted that this agreement is such a great fit for both NTNIN and GM..it gives NTNIN a chance to increase revenues through a whole new channel” says Dave Redgers, President of NTNIN. The GM Card(R) applications are now available at each participating NTNIN subscribing location across the country. With The GM Card(R) as the official credit card of the network, NTNIN will gain revenue from each valid application returned to General Motors.
NTNIN’s audience is young, well educated, and affluent. Eighty percent of players fall into the attractive 18-49 age category, eighty percent are college educated and the average household income is over $50,000. Current advertisers including Pennzoil, Headline Sports, Pro-Line, Lotto 6/49 and The Canadian Football League to name a few, have found this highly desirable combination irresistible.
The NTN Network is the world’s leading network of live, interactive entertainment available in pubs and restaurants across North America. Last month, 3.1 million Canadians coast to coast watched and played big-name sports, games and live event programs. NTN Interactive Network Inc. (NTNIN) is the exclusive Canadian licensee of NTN Communications, Inc. (AMEX:NTN) a leading producer and programmer of interactive television, on-line and Internet entertainment.
Networks North Inc.’s other operating units include wholly owned Magic Lantern Communications Ltd., Interlynx Multimedia Inc. and GalaVu Entertainment Network Inc. Magic Lantern is Canada’s premier distributor of educational media resources, with exclusive rights to over 14,000 titles in English and French. Magic subsidiaries provide MPEG encoding, DVD authoring, video duplication, and fulfillment services for broadcasters. Interlynx Multimedia Inc. is a developer of web-based interactive software in the areas of training, knowledge management and e-business. GalaVu Entertainment Network Inc. is a technology-based entertainment provider of interactive in-room entertainment systems for over 200 hotels in Canada.