Experian, a leading provider of global information solutions, Tuesday announced it has significantly enhanced the company’s Smart Triggers with the inclusion of Day Triggers. Designed to identify prime candidates for pre-approved credit offers, the streamlined prescreen is now equipped to target consumer credit activity by identifying the number of days since a “triggering event” (a new consumer initiated credit activity), providing a unique speed-to-market triggering and processing solution.
“Before Day Triggers, credit activity-based triggering could only be measured in the months after it occurred,” said Faith Gaudino, vice president for Experian. “Now, businesses will have the ability to speed up prospect mailings with fresh names every week, ultimately benefiting from increased response rates faster than ever before.”
Smart Triggers is tailored for credit card, banking and retail businesses. With the inclusion of Day Triggers and the recently announced Quest Triggers, the comprehensive solution will now allow companies to better target “hot prospects,” secure higher response rates, increase speed to market and profitability of promotional campaigns, identify cross-sell opportunities, and manage potential delinquencies.
“Credit activity occurs in clusters and a single event can trigger a series of events,” said Denise Hopkins, senior marketing manager for Experian. “By combining Smart Triggers and Quest Triggers, companies will be better prepared to respond to all customer activity, maximizing opportunities by targeting hot prospects for additional products and services just when they’re most likely to respond, while minimizing risk when consumer behavior poses a potential problem.”
Experian, [www.experian.com], is a global information solutions company, which specializes in helping organizations to make more informed business decisions. The company is one of the world’s leading suppliers of information on consumers, businesses, motor vehicles and property. By combining its databases with advanced technology and consulting services, Experian assists its clients in targeting and acquiring new customers, building successful customer relationships and managing financial risk. The company employs 12,000 people in the UK, USA, Continental Europe, Africa, Latin America and Asia Pacific. Annual sales are approximately $1.5 billion. The company’s headquarters are in Nottingham, UK, and Orange, California. Experian is a subsidiary of The Great Universal Stores P.L.C., a UK-based holding company that includes home shopping, retailing, property investment, finance and information services.