PlanetRx.com, Inc. ([http://www.PlanetRx.com]), an Internet healthcare destination for commerce, content, and community, Wednesday announced the promotion of Michael A. Beindorff, 47, from executive vice president and chief operating officer to president and chief operating officer.
“Our company is growing very rapidly and Michael is a big part of that growth,” said William J. Razzouk, CEO of PlanetRx.com. “Michael is a proven leader. His contribution thus far has been a key element in PlanetRx.com’s overall success and will continue to be as he takes on the expanded role of president.”
In his new capacity as president and chief operating officer at PlanetRx.com, Mr. Beindorff will oversee all marketing, business, product, brand development and customer satisfaction efforts. During his tenure at PlanetRx.com, Beindorff has already led the creation of a new, multi-million dollar advertising campaign — part of an overall marketing effort focused on customer acquisition, customer retention, and brand building.
“It has been a great experience contributing to the growth of PlanetRx.com in these past six months,” said Michael Beindorff, president and chief operating officer at PlanetRx.com. “I’m looking forward to accelerating that success as we continue our mission to become the nation’s premier online healthcare destination for products, information, and personalized services.”
Mr. Beindorff joined PlanetRx.com in October after serving as president and CEO of e-Visa, Visa’s Internet and electronic commerce division. Prior to joining Visa, he spent 15 years with the Coca-Cola Company where he held a variety of positions, including vice president of marketing and vice president of advertising for Coca-Cola USA.
For the past four years, “Advertising Age” has named Mr. Beindorff one of the Power 50 Marketers in America. He currently serves on the Board of Directors for Purpletie.com and on the Board of Advisors for iPIX, Achex, kinzan.com, and Latitude 90.
PlanetRx.com, Inc. ([http://www.planetrx.com]), a leading Internet healthcare destination for commerce, content, and community, delivers a convenient, personalized, and informed health and beauty shopping experience. With products and services ranging from prescriptions to personal care items to the latest medical information, PlanetRx.com gives consumers the ability to manage their own healthcare in a convenient and secure environment. PlanetRx.com is one of four online pharmacies to have received the Verified Internet Pharmacy Practice Sites (VIPPS) seal of approval from The National Association of Boards of Pharmacy (NABP). Headquartered in South San Francisco, Calif., the company operates its own pharmacy and distribution center in Memphis, Tenn., to ensure the highest quality customer care.