Xianzai Ltd. ([http://www.xianzai.com]), a leading provider of lifestyle and entertainment information to users and businesses across China, announced a strategic collaboration with MasterCard to provide a wireless “engine” of MasterCard Beijing businesses to mobile users. Wireless devices hooked up to Xianzai.com information are able to search MasterCard’s Beijing database of restaurants, bars, shops and entertainment venues.
According to Blair Burns, CEO of Xianzai Ltd., the new collaboration expands Xianzai.com’s offerings. “As Xianzai.com has grown over three years, so has our user base. Our relationship with MasterCard in Mainland China will expand on the wireless front and we’re pleased to have them as a partner.”
Burns added, “Xianzai.com’s capabilities allow Beijing users to search the MasterCard database to find entertainment prices, locations and discounts. They can immediately react to the information to make purchases.” Xianzai.com is a first mover in the wireless China market and provides information and sought after services for the business-to-business and consumer markets.”
Mr. Weiquiang Han, the Country Manager for MasterCard, comments that the Xianzai.com cooperation has opened another channel for MasterCard cardholders to fulfill their needs and interests and to enjoy benefits while staying in Beijing and using the latest technology.
Xianzai Ltd. was one of China’s first Internet companies, beginning Beijing operations in 1997. With email newsletters as one of its core models, it has grown to include over 40,000 English-language users and 185,000 Chinese-language users for its daily and weekly information offerings. It currently produces 10 email newsletters and is set to add eight more by the end of Q3 2000. internet.com’s Venture Fund II, part of internet.com’s (NASDAQ: INTM) affiliated venture capital arm, is an investor in Xianzai Ltd.
About MasterCard International
MasterCard International has the most comprehensive portfolio of payment brands in the world. More than 1 billion MasterCard, Cirrus and Maestro logos are present on credit, charge and debit cards in circulation today. An association comprised of 22,000 member financial institutions, MasterCard is the leader in quality and innovation, offering a wide range of payment solutions in the virtual and traditional worlds. With more than 18 million acceptance locations, no card is accepted in more places and by more merchants than the MasterCard Card is. In 1999, gross dollar volume exceeded U.S. $727 billion.