Hypercom Corporation, and AdForce, LLC, a majority-owned operating company of CMGI, Inc. and a leading online provider of centralized outsourced advertising management and delivery services announced an alliance to deliver targeted digital advertising, marketing and promotional messages to consumers at the retail point-of-sale via Hypercom’s ePic (ePOS-infocommerce) Internet appliance card payment terminals. AdForce will collaborate with Hypercom’s recently announced subsidiary, ePicNetz, in this initiative.
Hypercom, together with AdForce, is focused on reaching a large, untapped market and enhancing the consumer experience at the checkout line. With approximately 20 million retail point-of-sale terminals worldwide today, and corporate demand for more lucrative and effective avenues to drive advertising, the opportunity to reach consumers with digital advertising is immense. An average of ten debit or credit transactions are processed per day, through each terminal, making the global audience for point-of-sale based advertising about 1.4 billion consumer impressions per week. In addition to its vast reach, the medium is especially suited for the delivery of targeted advertising, without the need for consumer tracking.
“Hypercom and AdForce share a vision for delivering new services to the consumer and, more importantly, to generate new and recurring revenue streams for merchants and their service providers as they expand their businesses over the Internet,” said Jairo E. Gonzalez, Senior Executive Officer, Hypercom Corporation. “AdForce’s strategy, leadership and global presence makes them a natural partner to team with in this exciting venture.” “Our partnership with Hypercom provides a tremendous opportunity for advertisers to reach their target customer base at the physical retail environment,” said AdForce Executive Vice President Dee Cravens. “Hypercom’s ePic framework and ePicNetz service company allow us to deliver messages to a larger and more targeted population while they are actively involved in the buying process,” said Cravens.
Hypercom’s ePic represents a comprehensive framework that consists of browser-equipped ICE touch-screen terminals, which are increasingly consumer operated, and can connect to the Internet and deliver Internet-enabled applications at the point-of-sale through a set of web-enabled servers.
These servers, collectively called ePicPortz, support a broad range of screen and application gateway functions for translation, routing, payments, programs and security. In addition, Hypercom’s ePic enables e-commerce, e-mail, electronic receipt capture and Internet-based advertising and coupons via the point-of-sale (POS) terminal, and accept credit, debit, EBT and e-cash transactions. ePic also enables merchants to integrate their physical and Web-based storefronts using a single web appliance, the Hypercom ICE card payment terminal.
Working with Hypercom and its ePicNetz subsidiary, AdForce will provide advertisers with the ability to deliver and measure the effectiveness of targeted advertising, self-select coupons, loyalty programs, promotional messages and other content. Hypercom and its ePicNetz subsidiary will provide retailers with a more highly interactive shopping experience which they can leverage to drive additional purchases.
About AdForce (www.adforce.com)
AdForce, LLC”, a majority-owned operating company of CMGI, Inc., is “The Force in Digital Marketing”” and a leading provider of centralized online advertising services, enabling publishers, rep firms and advertisers to leverage the unique advantages of the Internet as the first fully interactive medium. Deploying advanced scalable technology and backed by robust data centers, the AdForce service delivers billions of impressions monthly for some of the Internet’s most prominent advertisers. AdForce provides a comprehensive suite of products, which allow advertisers and publishers to target, deliver, measure and analyze Internet advertising programs for the best results. AdForce has offices in Cupertino, CA, Costa Mesa, CA, New York, NY, Europe and Hong Kong.
About Hypercom (www.hypercom.com)
Hypercom Corporation is a global provider of end-to-end electronic payment solutions, including card payment systems, peripherals, network products, software and e-commerce payment solutions that add value at the point-of-sale for consumers, merchants and acquirers.
Headquartered in Phoenix, Arizona, Hypercom markets its products in more than 70 countries through a global network of affiliates and offices in Argentina, Australia, Brazil, Chile, China, Germany, Hong Kong, Hungary, Japan, Mexico, Puerto Rico, Russia, Singapore, Sweden, the United Kingdom and Venezuela. Hypercom’s Internet address is www.hypercom.com.
