MyPoints.com announced the launch of the MyPoints MasterCard. This initiative, which further extends the Company’s clicks-and-mortar strategy, is expected to generate a new multi-million dollar revenue stream as MyPoints members sign up for and use their cards for purchases online and off.
The MyPoints MasterCard is powered by NextCard, the leading issuer of consumer credit on the Internet.
“A credit card is a staple product in every successful loyalty program. It gives members a convenient way to earn points for a wide variety of activities,” commented Steve Markowitz, chairman and CEO of MyPoints.com. “The MyPoints MasterCard represents an exceptional value for our members, allowing them to combine credit card spending with the many other ways they currently earn points online and off.”
“With the MyPoints launch, we are partnering with yet another leading Internet brand,” said Jeremy Lent, chairman and CEO of NextCard. “The MyPoints MasterCard powered by NextCard is truly the point-lover’s card, representing one of the most generous point-earning opportunities ever. NextCard’s e-commerce features and online functionality are a perfect match for MyPoints’ eight million loyal members.”
MyPoints members are already eligible to earn points for a wide variety of online and offline activities including reading and responding to targeted email and Web-based offers, visiting Web sites, shopping, dining out and other everyday transactions. Members will now be able to earn an additional point for each dollar spent by using their MyPoints MasterCard to make their purchases.
Cardholders will enjoy these additional benefits:
— 30-second online approval, with a sign-up point bonus of at least 250 points.
— Aggregate point-earning opportunities (one of the most generous rewards programs ever), enabling members to earn more points more quickly for everyday activities online and offline.
— Broad range of redemption opportunities, including travel rewards, free long distance and gift certificates from popular name brands such as Barnes & Noble, Hilton HHonors, Macy’s, and Sprint;
— Free to qualified applicants; customized introductory rates as low as 2.99% APR and low ongoing rates;
— Exclusive NextCard privileges including Guaranteed Safe Online Shopping and 24-hour interactive online service, support and account management.
MyPoints.com is a leading provider of integrated eMarketing solutions. The MyPoints(R) suite of products enables the Company’s clients to acquire new customers and optimize existing relationships.
— MyPoints, the Company’s flagship service, enables marketers to identify, acquire and retain customers through highly targeted email and Web-based promotional offers delivered to an audience of more than eight million members. Marketers leverage MyPoints.com’s proprietary loyalty infrastructure to offer consumers a tangible incentive to respond.
— MyPoints Shopping!, the Company’s e-commerce channel, enables major Web merchants to provide consumers with a continuing incentive to shop at their sites. MyPoints.com is the Internet’s fifth most popular shopping site (May 2000, Media Metrix).
— MyPoints Offline, the Company’s clicks-and-mortar program, enables clients to utilize the reach and opt-in marketing tools of MyPoints to drive sales offline as well as on the Internet.
— The MyPoints Network enables businesses to implement quickly and cost-effectively a co-branded version of the MyPoints rewards program to drive transactions and build long-term loyalty among users at their own sites.