Marconi Online Systems and a primary European Coca-Cola bottler announced an
important new pilot for
‘Dial-a-Coke’ with a possible future deployment to over 6,000 machines.
This pilot potentially transforms the way consumers will buy drinks from
Eddie King, TCCC Europe, Manager Retail Equipment Innovation, is keen to
understand the improved choice that m-commerce may offer to its customers.
program is very important to both Coca-Cola Europe and Marconi, and has the
full backing of The Coca-Cola Company.
Selected machines will be specially upgraded to become ‘Dial-a-Coke’ outlets
using Marconi’s Intelligent Vending(TM) technology – an innovative ‘future
today’ solution which allows a consumer to pay for their drink using a GSM
cellular phone. ‘Dial-a-Coke’ means that people may no longer worry about
having the right change in their pockets to make a purchase. The system is
designed to be quick and very easy to use, and because it will work alongside
existing coin systems, customers will always be able to buy what they want.
The machines will also use Marconi’s world leading Intelligent Vending
solutions to deliver `Online Vending’. The system allows vending machines to
call in overnight, making sure that the very latest sales and operational
reports arrive at the bottler’s depot every morning.
This innovative concept of making each machine an intelligent part of a
proactive system has already delivered proven benefits to other drink bottlers
around the world. By combining the `Dial-a-Coke’ facility with on-line vending
machines, the bottler will be able to easily track the success of the new
scheme, reporting the number of cash and Dial-a-Coke transactions for each
machine together with the date and time each product was sold.
“In addition, keeping out-of-stocks to a minimum and improving customer
confidence that machines are always clean, filled and working are other
benefits from the Intelligent Vending solution” said Peter Short, Vice
President – Marconi Online Systems. “And because operators are able to
streamline delivery routes, fully account for cash and stock and reduce the
impact of machine faults such as coin jams by prioritizing maintenance visits,
significant operational savings have also been seen.”
“Marconi is serious about providing the most advanced m-commerce and
innovations to vending, fuel dispenser and retail consumers. We are
increased sales, improved customer convenience and reduced overheads.” said
Short. “Along with new payment techniques, we are constantly looking for other
ways that retailers can raise vending machine revenues – the current Marconi
solution includes interactive media screens, loyalty and promotion services
which dramatically increase machine sales and develop valuable consumer
About Marconi Online Systems
Marconi Online Systems is a dedicated division of the Marconi Group which has
evolved from Marconi Communications and Marconi Commerce Systems businesses,
bringing an innovative approach to the provision of products and services for
remote points-of-sale, including intelligent vending applications. Marconi
Online Systems has offices in the USA, the United Kingdom and in New Zealand.
About Marconi’s Intelligent Vending(tm) Solutions
Developed over 8 years and now the only complete solution that is fully
approved by The Coca-Cola Company, Marconi’s Intelligent Vending makes vending
management easier and more accurate. Marconi’s technology is already being
by two of the largest Coca-Cola bottling companies in North America to improve
profitability through increased sales and reductions in distribution costs. In
fact, Coca-Cola bottlers already have 65,000 machines online with Marconi
around the world.
About Marconi Commerce Systems
Marconi Commerce Systems is the global leader in offering end-to-end
solutions that provide retailers with ways to offer more convenience and value
to their customers. The company has three business lines that work together to
create a network of technologies through integrated point-of-sale systems,
backoffice/home office software, service and consulting solutions (Retail
Solutions), wireless information management (Online), and state-of-the-art
dispensers (Service Station Equipment). Headquartered in Greensboro, NC, the
company has operations in the USA, Canada, Germany, Italy, UK, Argentina,
China, Thailand, Australia and New Zealand. Parent company, Marconi plc is a
global communications and IT company, with 49,000 employees worldwide and
in over 100 countries. It supplies advanced communications solutions and the
key technologies and services for the Internet. Marconi plc is listed on the
London Stock Exchange and the NASDAQ under the symbol MONI.