SkyGo, Inc., the authority on wireless marketing, launched the SkyGo Mobile Advertising Platform, a family of products designed to give carriers, publishers and advertisers the ability to create, deliver, track and report on effective wireless advertising campaigns.
The company will demonstrate SkyGo MAP, which includes SkyServer and SkyStudio, at CTIA Wireless 2001. Using SkyGo MAP, wireless operators, Internet content publishers and advertisers can derive wireless advertising revenue and foster customer loyalty by delivering targeted, compelling information to consumers when and where they need it most.
Whether a company is interested in contextual ads within content; targeted, permission-based alerts; or a browse-able ad shopping channel, SkyGo MAP can deliver an effective campaign to any mobile device.
“Wireless advertising is poised to take its place within today’s comprehensive marketing mix,” said Daren Tsui, co-founder and CEO of SkyGo. “We’ve developed, tested and implemented the SkyGo Mobile Advertising Platform to help marketers take advantage of the unique characteristics of this new medium — personalization, mobility and convenience — to create compelling marketing campaigns. With this platform, companies are integrating wireless into their advertising strategy and serving ads that provide consumers with valuable information, forge lasting relationships and tap into lucrative new revenue streams.” SkyGo MAP meets the wireless advertising needs of any company and is the only wireless marketing platform that features a campaign creation and optimization tool, integrated m-commerce, advanced profiling, and rewards programs.
SkyGo offers SkyServer in two editions to enable carriers and publishers of any size to deliver targeted interactive ads and sponsored content to mobile phones, PDAs and pagers. SkyServer enables:
— Campaign Management and Reporting. SkyServer supports various advertising models: contextual delivery; profile-based alerts; and time and location targeting. Featuring the most advanced profile management system, SkyServer provides the laser-targeting companies need to conduct true one-to-one wireless marketing, ultimately driving greater value for SkyServer users and consumers. SkyServer is reliable, flexible and scalable and features advanced tracking and reporting capabilities to allow users to track the effectiveness of campaigns. SkyGo has developed this product as a turnkey wireless advertising solution — its easy, rapid implementation offers companies first-to-market advantage.
— Integrated M-Commerce. SkyServer is the only mobile marketing platform that enables one-click purchase from an advertisement. Through its proprietary technology and partnerships with leading e-wallet providers, SkyGo enables easy, secure mobile transactions.
— Loyalty and Rewards. SkyServer is the only wireless advertising technology that integrates with third-party rewards programs. SkyGo enables companies to incent and reward consumers for viewing ads by using myriad loyalty currencies such as sweepstakes entries, wireless minutes or frequent flier miles.
— Device and protocol support. SkyServer supports all wireless devices including phones, PDAs and pagers and can deliver ads via all corresponding protocols (SMS, WAP, iMODE, Palm, Pocket PC).
— International Support. SkyServer supports multiple languages, including both European and Asian character sets.
SkyStudio is a user-friendly tool for advertisers and agencies to create, host and track interactive wireless advertising creative. This application features:
— Ad Creation and Optimization. SkyStudio creates and serves the largest portfolio of interactive ad types and supports the broadest range of devices and protocols. Its point-and-click ad creation tool makes it easy for anyone to produce compelling ad types without any coding. In addition, SkyStudio enables campaign optimization, allowing advertisers to manage creative rotation and frequency. SkyStudio also includes a convenient preview and ad approval tool, has built in support for multiple languages, and offers flexible platform-independent client software.
— Integration with SkyServer and SkyGo Media Sales. SkyStudio customers also have the option of delivering ads to consumers through a growing network of SkyGo carrier and publisher partners.
SkyGo is committed to respecting and safeguarding the privacy rights of all consumers. The user information SkyGo obtains, including contact information and demographic information, will be kept confidential.
The wireless marketing pioneer, SkyGo was founded in 1999 to provide technology, media and consulting to help companies manage effective communication with mobile consumers. SkyGo enables carriers, publishers and advertisers to enhance consumer relationships and generate new revenue through responsible wireless marketing and m-commerce. The SkyGo Mobile Advertising Platform(TM) is the only technology that creates, delivers, tracks and reports on wireless advertising, transactions and rewards programs. Whether a company is interested in contextual ads within content; targeted, permission-based alerts; or a browse-able ad shopping channel, SkyGo MAP(TM) can deliver an effective campaign to any mobile device. More than 50 national brands and advertising agencies look to SkyGo for wireless advertising solutions including, Visa, Procter & Gamble, General Motors, NextCard, Digital Impact, Kinkos, HP Online, Avenue A, Modem Media, CompUSA, KFC, bolt.com, Subway and hollywood.com. For more information visit the SkyGo Web site at [www.skygo.com].