Barclaycard this week officially launched the FA Barclaycard Premiership by announcing a Â£4million investment in a new community initiative to support ‘grassroots’ football throughout the UK.
With the full backing of the FA Premier League, the initiative will provide football kit, equipment and coaching for grassroots clubs and school teams in need of help and support. This part of the programme, which spans the next three years, will be administered through the Football Foundation.
Barclaycard will also work directly with each Barclaycard Premiership club to provide support for their own community programmes, where they involve education projects and help for people with disabilities.
Nic Gault, Sponsorship Director of Barclaycard, said: “This investment is about giving people – particularly children – the opportunity not just to play football but to use its popularity and tremendous positive qualities to improve many other aspects of their life. We are genuinely committed to English football and are looking forward to working closely with clubs, governing bodies and the Football Foundation.”
Richard Scudamore, Chief Executive of the FA Premier League, said: “We are glad to be working with such a committed sponsor. This new and exciting community initiative is another positive element of what is already proving to be a tremendous partnership and one which fully complements our own investment in the future of football for players of all ages and abilities.”
The programme will be officially launched in October 2001 when its name and full details of the application process will be announced.
Notes to Editors:
Â· Barclaycard, Europe’s leading card services company, is the global sponsor of the FA Premier League for the next three seasons, in a Â£48 million deal.
Â· Television coverage of the Premier League is broadcast in 142 countries around the world.
Â· The FA Barclaycard Premiership will reach a global accumulative audience reach of 500 million in the coming season.
Â· Barclaycard and the FA Premier League will create a joint venture with the British Tourist Authority to use the FA Barclaycard Premiership to boost British tourism from abroad.
Â· Barclaycard has previously been involved in a number of sports sponsorships, including the British Olympic and Paralympic teams and international athletics.
Â· Barclaycard is accepted in more than 21 million places in 200 countries.