Barbara (Barie) Carmichael has been appointed to the position of executive vice president, corporate relations for Visa U.S.A., according to Carl F. Pascarella, president and chief executive officer, Visa U.S.A., Inc.
As steward of Visa U.S.A.’s corporate reputation, Carmichael, 53, will serve as the company’s chief communications strategist. She will have overall responsibility for all corporate communications and reputation management activities in the U.S. including: media relations; public relations; executive communications; employee communications; public affairs; and issues management. In addition Carmichael will serve on Visa U.S.A.’s executive management committee, and report directly to Pascarella.
‘We’re delighted to have Barie Carmichael drive our corporate relations function as we seek to grow Visa’s leadership position in this extremely competitive industry,’ noted Pascarella. ‘Visa has evolved from a credit card association to a multi-faceted payments organization. As the world’s largest joint venture, Visa communicates with many diverse constituent groups. It’s critical that we have someone with Barie’s expertise and background to spearhead these efforts.’ Carmichael, a highly regarded communications executive, comes to Visa U.S.A. from Dow Corning Corporation, based in Midland, Michigan. At Dow Corning, Carmichael held the post of vice president and chief communications officer, where she was responsible for worldwide communications activities including providing communications counsel to Dow Corning’s management team. Prior to her tenure at Dow Corning, Carmichael served as director, corporate communications, for NCR Comten, a subsidiary of NCR Corporation.
Carmichael began her career in higher education, holding teaching positions at Carleton College in Northfield, Minnesota, the University of Minnesota and University of St. Thomas in St. Thomas in St. Paul, Minnesota. Carmichael holds a bachelor of arts degree in English from Carleton College (1970), a master’s degree in English from the University of Minnesota (1977). Her professional affiliations include: Public Relations Seminar, Arthur W. Page Society, and The Conference Board Council on Communications Strategies.
Visa is the world’s leading payment brand and largest consumer payment system, enabling banks to provide their consumer and merchant customers with the best way to pay and be paid. More than 14,000 U.S. financial institutions rely on Visa’s processing system, VisaNet, to facilitate over $835 billion in annual transaction volume – including more than half of all Internet payments – with virtually 100 percent reliability. U.S. consumers carry 353 million Visa-branded smart, credit, commercial, stored value and check cards, accepted at approximately 22 million locations worldwide. Visa has long led the industry in developing payment security standards, and has been named the most trusted payment brand online. Visa’s people, partnerships, brand and payment technology are helping to create universal commerce – the ability to safely conduct transactions anytime, anywhere and by any device.