Nearly one-half of U.S. consumers used a gift card in the past year. If this use continues to grow as expected, consumers will spend more than $32 billion purchasing gift cards in 2001. To help harried shoppers save time and energy, Bank of America (NYSE: BAC) has created a personalized gift card that recipients can use wherever Visa is accepted at more than 19 million locations worldwide — including online merchants and ATMs.
“With the abundance of online merchants, mountains of catalogs, and countless stores to choose from, shopping for gifts has never been more difficult,” said Gus Lejano, Gift Card product manager, Bank of America. “The Bank of America Visa Gift Card was designed to take the guessing out of gift-giving. Recipients simply use the card anywhere Visa is accepted to purchase anything they want up to the total value of the card.”
Benefits of the Bank of America Visa Gift Card
* More choices – Unlike store gift certificates that are limited to only one store, you can make multiple purchases at a number of retailers as well as with online merchants.
* Safer than cash – If the gift card is lost or stolen, the unspent amount can be replaced.
* Quick activation – Rather than taking the time to deposit a check, the Bank of America Visa Gift Card can be used as soon as the card is activated. Cards can be activated 24 hours a day, seven days a week.
* Personalization – The recipient’s name is embossed on the card and may include a personal message from the gift-giver. Additionally, purchasers can choose from 11 card designs to fit specific gift-giving occasions including weddings, holidays and birthdays. (Photos of Gift Card designs are available upon request.)
The Bank of America Visa Gift Card can be purchased in any whole dollar amount from $25 to $600. A purchase fee based on the denomination purchased includes handling and shipping to the recipient. Gift Card denominations from $25 to $300 cost $5.95 per card and those from $301 to $600 cost $7.95 per card.
The cards can be purchased online using any Visa or MasterCard credit or debit card at or by calling toll free at 1-866-261-3594.
One of the world’s leading financial services companies, Bank of America is committed to making banking work for customers like it never has before. Through innovative technologies and the ingenuity of its people, Bank of America provides individuals, small businesses and commercial, corporate and institutional clients across the United States and around the world new and better ways to manage their financial lives. The company enables customers to do their banking and investing whenever, wherever and however they choose through the nation’s largest financial services network, including approximately 4,400 domestic offices and 13,000 ATMs, as well as 38 international offices serving clients in 190 countries, and an Internet Web site that provides online access for more than 3 million customers, more than any other bank.
Bank of America stock (ticker: BAC) is listed on the New York, Pacific and London stock exchanges. The company’s Web site is . News, speeches and other corporate information may be found at .