Catuity, Inc. announced that the loyalty software solutions provider will release its web enabling product Customer Transaction Interface.
This technology tool allows retailers to easily customize and integrate the Catuity system into their e-commerce Internet sites. The delivery of Catuity CTI marks the second product release from the company in the past 30 days. Catuity recently announced Catuity Loyalty Over-the-Counter (OTC), a new software development specifically designed to expand the benefits of gift and loyalty cards. Catuity OTC is being sold to retailers through its channel partners consisting of transaction processors, terminal sales organizations (ISOs) and merchant service companies. Michael V. Howe, President of Catuity, made the announcement noting: “Catuity’s software platform takes significant strides forward with the release of CTI. This software enables web developers using the Catuity system on the Internet to completely customize its interaction with a smart card.”
Howe noted that CTI provides web businesses with total control and flexibility. “CTI makes it easier to implement the Catuity program on the Internet in that it allows the web developer for any given merchant the opportunity to use a tool that will easily and effectively interface the Catuity system with the rest of the merchant’s e-commerce site.” CTI is being well received by Catuity’s channel partners. “Since all of our software development on the smart card front has been web-based and designed to run through a browser, this is an exciting and powerful new feature for us,” stated Joel Brock, President of Data Pro Account Software of Tampa, Florida. “Very soon our on-demand ticket printing capabilities through a browser will be available to our customers through either our secure paper technology or immediately to a smart card. This is very significant as we move forward in this arena.” Catuity, Inc. ([www.catuity.com]) is a leading provider of loyalty software systems. The Catuity software includes an integrated suite of applications that provide loyalty, ticketing, access control and membership. The Catuity Loyalty System is ubiquitous in that it can operate on any device, any card program and with any payment process, including stored value, smart cards and wireless applications. Catuity unites the brick-and-mortar retailer with the Internet to enable cross-sell capabilities with consistent brand imaging across all channels. The Catuity loyalty system is currently the only loyalty software approved by Visa USA for use by its member banks that issue smart cards with loyalty applications.