Southwest Airlines and First USA, Bank One’s credit card division, announced the renewal of their popular partnership program offering travel benefits to cardmembers. Through use of their credit cards, Rapid Rewards Visa cardmembers receive Rapid Rewards credits toward free airline travel to the 58 markets Southwest Airlines serves.
Inside Flyer magazine recently recognized Southwest’s 15-year-old Rapid Rewards program as “Program of the Year” and bestowed additional honors for Best Customer Service, Best Award Redemption and Best Bonus Promotion.
“We are excited to renew this partnership and look forward to the opportunities to market this value-oriented program,” said Joyce Rogge, Southwest Airlines’ senior vice president of marketing.
“Our relationship with Southwest Airlines has been strong and highly successful because we share a passion for providing a good value to customers,” said Tom Kerwin, executive vice president of Relationship Management at Bank One’s credit card division. “Together, we pioneered in- airport card marketing to reach out to new cardmembers. We anticipate exciting growth for the program in the years ahead through ongoing, creative collaboration.”
Rapid Rewards Visa cardmember benefits include:
— No limit to the number of credits you can earn from purchases
— Up to $1 million in automatic travel accident insurance
— Auto-rental insurance
— Low annual fee
— Plus, many other travel and purchase-related benefits.
For more information on the benefits of the Rapid Rewards(R) Visa(R) program, visit .
About Southwest Airlines
Southwest Airlines Co. (“Southwest”) (NYSE: LUV) is a major domestic airline that provides primarily shorthaul, high frequency, point-to-point, low-fare service. Southwest incorporated in Texas and commenced Customer Service on June 18, 1971 with three Boeing 737 aircraft serving three Texas cities — Dallas, Houston, and San Antonio. Today Southwest operates over 360 Boeing 737 aircraft in 58 cities. Southwest has the lowest operating cost structure in the domestic airline industry and consistently offers the lowest and simplest fares. Southwest also has one of the best overall Customer Service records.
About Bank One
Bank One Corporation (NYSE: ONE) is the nation’s sixth-largest bank holding company, with assets of more than $270 billion. Through its First USA subsidiary, Bank One is the largest issuer of Visa(R) credit cards in the world. It offers credit cards for businesses and consumers under the First USA and Bank One names and on behalf of its marketing partners, including some of the leading corporations, universities and affinity organizations in the United States. Visit online at and .
