Coast Hotels & Casinos, Inc., has extended its agreement to use the technologically advanced products and services of Global Cash Access, the leading supplier of cash access and customer relationship marketing technologies to the gaming industry.
The Orleans Hotel & Casino, Gold Coast Hotel & Casino, Suncoast Hotel & Casino and Barbary Coast Hotel & Casino will utilize several of GCA’s innovative products, including QuikCash(TM) Plus (QCP) Web, Guest Development Marketing services, Casino Cash Plus(R) 3-in-1 ATM and QuikCash(TM) Cash Advance.
“The decision by Coast Hotels & Casinos to continue its contract with GCA validates the superior technology of our products and the high level of customer service we offer,” said Diran Kludjian, executive vice president of North American and International sales for GCA. “We are committed to developing products that generate revenue and meet casino operators’ needs.” QCP Web, a full-service transaction processing system for cage operations, streamlines casino operations and increases gaming revenues. Through a secure, Web-based environment, QCP Web allows casinos to process multiple financial transactions through one device – including credit and debit cash advance, TeleCheck check guarantee, Western Union(R) Money Transfer(SM), QuikCredit and Central Credit.
GCA’s suite of Guest Development Marketing services helps casino marketers analyze, enhance and employ customer data to create powerful marketing programs. Seventeen different services are available, which utilize GCA’s vast database of more than 10 million known gaming patrons.
All four casinos will continue to use one of GCA’s most popular ATMs. The Casino Cash Plus 3-in-1 ATM is widely accepted due to its convenience to casino patrons and proven profitability to casino operators. Statistics show that a significant percentage of standard ATM cash request transactions at gaming properties are denied because of bad personal identification numbers, exceeded limits or insufficient funds. When this occurs, the Casino Cash Plus 3-in-1 ATM’s patented roll-over feature gives patrons the option of obtaining funds via a point of service (POS) debit transaction or a pinless credit card cash advance.
GCA’s QuikCash cash access terminals employ the latest technology to provide casino customers with every access option available for POS debit and credit card advance. The touch screen, smart card-ready transaction terminals feature multilingual capabilities and can be installed virtually anywhere in a casino property.
About Global Cash Access and First Data Corp.
Las Vegas-based Global Cash Access (GCA), majority owned by First Data Corp. (NYSE: FDC), is the global leader in providing cash access and customer relationship marketing services to over 1,200 gaming properties and other clients in the U.S., Canada, Caribbean and U.K. More than 50 percent of all U.S. gaming revenue is transacted through GCA cash access devices. Providing access to the largest industry database of more than 10 million gaming patrons worldwide, GCA is widely recognized for successfully developing and deploying technological innovations that increase client profitability, operational efficiency and customer loyalty. For more information, please visit the company’s Web site at www.globalcashaccess.com. First Data Corp., with global headquarters in Denver, helps power the global economy. Serving approximately 2.8 million merchant locations, 1,400 card issuers and millions of consumers, First Data makes it easy, fast and secure for people and businesses to buy goods and services, using virtually any form of payment: credit, debit, smart card, stored-value card or check at the point-of-sale, over the Internet or by money transfer. For more information, please visit the company’s Web site at [www.firstdata.com].