Anheuser-Busch and American Express Incentive Services, both based in St. Louis, have launched a special payment card promotion to encourage the use of designated drivers during the upcoming holiday season. More than 1,000 “Budweiser Designated Driver Thank-You Cards” will be awarded instantly or after the holidays. The grand prize, a payment card worth $20,000, will be awarded after the holidays, on January 21st. Instant prizes, $25 payment cards, will be awarded randomly by consumers calling a special toll-free number or registering on the Internet. The promotion runs from November 25th till January 1st. American Express Incentive Services develops and delivers business-to-business reward solutions from employee motivation, loyalty and recognition to distribution partners, sales representatives and customers. AEIS also offers virtual rewards that allow participants to receive points online and to redeem these points at a comprehensive list of online merchants.