Smart Transaction Systems, Inc. a leading provider of card-based transaction processing solutions, recently introduced a new innovation that helps many small businesses eliminate one of the major hurdles that often makes gift card programs too costly for small businesses. Smart Transaction Systems has developed a new gift card “applet” that adds gift card capability to specific models of VeriFone and Thales (formerly Dassault AT) credit card terminals. This enables merchants that have specific models for VeriFone and Thales (formerly Dassault AT) credit card terminals to process their gift card transactions on their existing terminals.
“The VeriFone Tranz 330 and 380 terminals have been around for a long time and a very large number of merchants still use them. Our gift card applet makes it easy for those merchants to use existing equipment to process their gift card transactions,” says Jojo Fladmark Hauge, Director of Project Management at Smart Transaction Systems. The gift card applet is loaded onto the terminal and runs on the same terminal as the credit card software. This makes gift card programs more affordable by eliminating the need to purchase a separate point of sale terminal for gift card transaction processing.
The Smart Transaction Systems has made versions of its gift card applet available for the VeriFone Tranz 330, VeriFone Tranz 380, VeriFone Tranz 460 and all versions of the Thales Talento terminal.
“We talked to several gift card providers and we were delighted to lean that Smart Transaction Systems could make the gift card program work on the terminal we already have,” said Sean Coan, Manager at Atlantic County Harley-Davidson in Galloway, NJ. “The system is working very well for us.”
About Smart Transaction Systems
Founded in 1998, Smart Transaction Systems provides card-based payment systems and customer loyalty programs to a wide variety of companies throughout the United States. For small to medium-sized businesses, Smart Transaction Systems provides hosted gift card and loyalty programs that are reliable, easy to use, and affordable. For larger organizations, the company provides powerful transaction processing systems that allow these organizations to bring gift, loyalty, and private label credit card programs in-house so they can gain maximum control of these programs. Smart Transaction Systems has operations in Boulder, Colorado and St. Louis, Missouri. For more information about Smart Transaction Systems, please visit .