Since the onslaught of co-branded cards in 1992, the industry has gone through a number of phases in regard to credit cards offering rewards. After a pull-back over the past three years, the rewards segment is now entering a re-birth. Providian and American Express are the most recent issuers to enter the rewards battle. Providian began testing three new rewards cards in August. Providian’s new suite of cards includes “Providian Airpoints,” “Providian Smart Rewards,” and “Providian Real Cash Rewards.” AmEx rolled out its new “Rewards Green,” “Rewards Gold,” “Preferred Rewards Green,” and “Preferred Rewards Gold” cards in late September. All the AmEx programs have the “Membership Rewards” program as a core feature. (CF Library 9/23/02)
CardFlash® – Payment Card Industry News
World's Most Trusted Source of Payment Information
