MasterCard International announced the establishment of a pan-Asian value added partner network that enhances the overall positioning of its platinum card. Launched in 1998, MasterCard has since added a myriad of up-market services that satisfy the needs of its nearly 1,000,000 platinum cardholders in the Asia/Pacific region.
Designed to help Platinum MasterCard cardholders live life to the fullest, the MasterCard Platinum Collection programme comprises an assortment of leading hotels, golf courses, restaurants, and merchants that have developed special packages and value-added benefits specifically for Platinum cardholders.
The MasterCard Platinum Collection features a wide range of unique lifestyle experiences from flying with the Red Devil over the Alps and landing on the Les Diablerets Glacier, to dinner cruises in Bangkok and romantic dinners atop the world’s tallest hotel in Singapore. Platinum MasterCard cardholders can play golf on some of the most exclusive golf courses around the world, and be pampered like royalty.Ã The golfing and hotel packages include such famous names as St. AndrewÃÂs Old Course, Gleneagles, Royal Melbourne, and the Pinehurst Golf Course in Thailand.
“This is a very exciting programme,” states Mr. Chang, Chen-chih, Assistant Executive Vice President, Head of Credit Card Dept, at Fubon Bank. “MasterCard realizes that Platinum cardholders prefer exceptional value-added services to discounts, and thatÃÂs what the MasterCard Platinum Collection delivers.Ã I believe our Platinum MasterCard cardholders will be excited about this program.”
Additional exclusive benefits in the collection programme include:
MasterCard Platinum Concierge Services
This personalized service is available 24 hours a day, 7 days a week. Cardholders can get assistance for a host of travel and emergency services through friendly customer service representatives. These services provide assistance to cardholders in six key areas:
Pre-Departure Information Hotline
Travel/Personal Assistance Services
Medical Travel Emergency Services
Lifestyle Services
Vehicle Assistance Services
Home Assistance Services
MasterCard Platinum Collection Web Site and Electronic Newsletter
Details of services and booking procedures are available to cardholders in a newly developed web site. (http://www.mastercardplatinumcollection.com).Ã Informative and well organized, the website also allows cardholders to register for a monthly electronic newsletter that not only introduces new partners but also features valuable offers. This newsletter is the best way for cardholders to stay updated on the latest with the programme.
MasterCard Platinum Collection Benefits
All Platinum MasterCard cardholders enjoy an assortment of special cardholder benefits that include 24-hour stolen card reporting, emergency card replacement and emergency cash advance services. A highly trained MasterCard representative is available 24 hours a day, 365 days a year, in any language to provide assistance to cardholders.
About MasterCard International
MasterCard International has a comprehensive portfolio of well-known, widely accepted payment brands including MasterCard, Cirrus and Maestro.à More than 1.7 billion MasterCard, Cirrus and Maestro logos are present on credit, charge and debit cards in circulation today. With approximately 25,000 MasterCard, Cirrus and Maestro members worldwide, MasterCard serves consumers and businesses, both large and small, in 210 countries and territories. MasterCard is a leader in quality and innovation, offering a wide range of payment solutions in the virtual and traditional worlds.à MasterCardÃÂs award-winning Pricelessâ advertising campaign is now seen in 90 countries and in 45 languages, giving the MasterCard brand a truly global reach and scope.à With more than 29 million acceptance locations, no payment card is more widely accepted globally than MasterCard. For the nine months ended September 30, 2002, gross dollar volume exceeded US$831.7 billion. MasterCard can be reached through its website at http://www.mastercardinternational.com.
