Source One Direct, a card issuance service bureau with an impressive roster of healthcare, telecom, retail, loyalty and financial clients, recently announced plans to double the size of its Atlanta operations.
In a market enjoying only moderate to slow expansion, Source One Direct has experienced double-digit growth for the past several years by providing its customers with exceptional quality, powerful Web-based management tools and advanced one-to-one marketing capabilities — most notably, personalization of card carrier forms.
“Card issuers are looking for cost-effective ways to communicate with cardholders,” said Tony Rogers, president and CEO of Source One Direct. “Our Datacard(R) 9000 Series systems with inline card delivery, combined with our state-of-the-art database systems, allow our customers to deliver highly personalized messages to individual cardholders, without dramatically increasing their cost-per-card.”
Rogers said his clients use personalized card carrier forms and letters to cross-sell products, communicate account information, promote special offers or deliver information about healthcare networks, calling plans and insurance programs.
“We turn blank cards and forms into highly personalized and ready-to-mail packages completely inline,” Rogers said. “It’s an incredibly fast process and the quality controls are impeccable. So, our customers get strong product differentiation, low costs, speed-to-market and high quality mailings.”
Rogers said doubling the size of the company’s Atlanta operations and opening a new facility in Denver will allow him to accommodate a steady flow of new business opportunities — and made his company one of the world’s largest Datacard UltraForm system sites in the world.
“We’ve also recently become Visa certified, which opens even more doors for us,” Rogers said. “Best of all, along with secure financial cards, we can also issue smart cards by simply adding a few modules to the Datacard 9000 Series systems we currently operate in Atlanta.”
Mike Schnaus, vice president of marketing and corporate development for Datacard, said Source One Direct has truly unlocked the potential of the Datacard 9000 Series system and the Datacard(R) UltraForm(TM) card delivery system. “Source One Direct is showing its customers just how powerful Datacard inline card personalization and delivery systems can be,” he said. “I expect Source One Direct will continue to experience strong growth as more of their clients discover how effective these personalized offerings can be.”
Datacard Group offers the world’s best-selling secure ID and card personalization solutions. The company’s portfolio includes systems for high-volume card issuance, card delivery, secure ID issuance and passport production, plus extensive service and supplies offerings ([www.datacard.com]).