First Gulf Bank, one of UAE’s fastest growing financial institutions, has announced the launch of a new credit card in association with Visa International.
Vinod Kumar, Head of Marketing, Visa International and Amit Wanchoo, Head of Retail Banking, First Gulf Bank.
‘First Gulf Bank’s existing credit cards have among the highest spend per card in the market. The launch of the new Visa card is in line with our strategy to further increase our share of spends,’ said Amit Wanchoo, FGB Head of Retail Banking.
FGB launched three types of credit cards with Visa Â Platinum, Gold and Standard Credit Cards to meet the needs of different customer segments. ‘The Visa Platinum card is by invitation only and for Senior Executives and business owners. The Visa Gold and Standard credit cards come with unmatched features and benefits including worldwide purchase protection, comprehensive credit shield and convenient utility bill payments to name a few’ said Amit Wanchoo.
The bank has also announced that the first year annual membership fees for the Visa credit card are waived. Moreover, the credit card members will enjoy a promotion to win an AUDI A4 class car. There are 3 cars to be won as part of the raffle draws which are scheduled on different dates starting July 31st, October 2nd, and November 30th of this year. Card members will get chances in the draw every time they spend.
Kamran Siddiqi, General Manager Middle East, Visa International said, ‘As the world’s leading payment brand, we are delighted that First Gulf Bank has chosen Visa as the payment method of choice, offering their customers the most secure and convenient way of paying, while also providing value added benefits.
“Today’s UAE banking customers are increasingly sophisticated and selective. By providing such a wide range of cards for specific customer segments, we believe that the launch of First Gulf Bank Visa cards will be a great success, demonstrating that cards can be tailored for everyone.’
The bank has expanded its retail product offering and focused on increasing its customer base. First Gulf Bank’s launch of new products indicate the bank’s commitment to put the first into banking.