Resorts Atlantic City, located on the world famous boardwalk in Atlantic City, N.J., has signed a contract to use the innovative products and services of Global Cash Access, the leading supplier of cash access and customer relationship marketing technologies to the gaming industry. Seventeen other casinos also recently signed contracts with GCA.
Resorts Atlantic City has signed a multi-year agreement to take advantage of GCA products and services, including the Casino Cash Plus(R) 3-in-1 ATM, one of GCA’s most popular ATMs, and QuikCash Plus (QCP) Web, a full-service transaction processing system for cage operations that streamlines casino operations and increases gaming revenues.
Resorts recently celebrated the grand opening of its new $125 million Rendezvous tower project, which added an additional 800 state-of-the-art slot machines to the casino floor. This expansion provided perfect timing to take advantage of GCA’s 3-in-1 ATM and QCP Web technology, to create additional operational efficiencies, and to further enhance the guests’ experiences at Resorts.
“GCA is prepared to deliver the best-in-class technology, reliability and customer service to all of our clients, and we are extremely excited to have Resorts Atlantic City on board,” said Diran Kludjian, executive vice president of North American and international sales for GCA.
GCA offers more than a dozen products and services, including the latest ATM technology, cashless gaming and marketing services that help casinos better understand their customers and increase traffic to the gaming floor and special events. The company serves approximately 960 gaming properties and other clients in the United States, Canada, Caribbean and Europe.
Other properties that recently signed agreements with GCA are:
— Atlantic City Country Club – Northfield, N.J.
— California Grand Casino – Pacheco, Calif.
— Cash Magic Eunice – Eunice, La.
— Delta Downs Truck Stop and Casino – Vinton, La.
— Hinsdale Racecourse – Hinsdale, N.H.
— Horizon’s Edge II – Gloucester, Mass.
— Las Vegas Hilton – Las Vegas
— Sky City Casino – Acoma, N.M.
— Suffolk Downs – East Boston, Mass.
— SunCruz Casino Daytona Beach – Ponce Inlet, Fla.
— SunCruz Casino Hollywood – Hollywood, Fla.
— SunCruz Casino Jacksonville – Mayport, Fla.
— SunCruz Casino Key Largo – Key Largo, Fla.
— SunCruz Casino Myrtle Beach (Little River) – Little River, S.C.
— SunCruz Casino Port Canaveral – Cape Canaveral, Fla.
— Vegas Style North – Broussard, La.
— Vegas Style South – Broussard, La.
About Global Cash Access
Las Vegas-based Global Cash Access is the global leader in providing cash access and customer relationship marketing services to approximately 960 gaming properties and other clients in the United States, Canada, Caribbean and Europe. Providing access to the largest industry database of more than 10 million gaming patrons worldwide, GCA is widely recognized for successfully developing and deploying technological innovations that increase client profitability, operational efficiency and customer loyalty. For more information, please visit the company’s Web site at www.globalcashaccess.com. For additional information on Resorts Atlantic City, visit their Web site at [www.resortsac.com]