Mashreqbank, in partnership with MasterCard International and Visa
International has launched the UAE’s first Black Platinum Credit Card.
Targeting VIPs, senior businessmen, the affluent professionals and young
achievers, the card offers a host of benefits and features befitting
travel & entertainment lifestyles.
“Mashreqbank was the first bank to introduce credit cards in the UAE in
1982. Once again we are setting the pace in superior customer service by
introducing the first feature-rich Platinum Card in the market,” said
Abdul Aziz Al Ghurair, CEO of Mashreqbank.
“To make sure that our card stands out from the crowd and adequately
reflect the image of prestige, power, elegance and class, we have chosen
black as the signature colour,” said Atif Bajwa, Head of Retail Banking
Kamran Siddiqi, General Manager of Visa International Middle East, said,
“We congratulate Mashreqbank on being the first in the region to bring
the benefit-packed Black Platinum Card to market. Usage figures show
that an average Visa Platinum card holder can spend as much as seven
times more on their card than Classic card holders, and twice that of
Gold card holders. Strategic segmentation such as this, clearly has the
potential to deliver strong business results.”
T. K. Raman, Vice President and Country Manager, GCC, MasterCard
International said, “Mashreqbank’s foresight in identifying their
cardholders needs has meant that they have been the first to bring the
new Black Platinum card to this market. This exclusive payment card
demonstrates how MasterCard is unsurpassed in offering its member
financial institutions and their cardholders expanded loyalty benefits
as well as global acceptance.”
The new Platinum Card is fully chip-enabled and incorporates all the
features of premium credit cards plus numerous loyalty rewards for
“Every effort has been made to ensure that discerning customers do enjoy
lots of exclusive features. Additionally, to enhance convenience, we
have taken extra care to simplify and streamline the application
process,” Atif Bajwa added.
Mashreqbank’s Platinum cardholders will receive exclusive vouchers for
shopping at Mont Blanc stores as well as special treats for dining at
the finest restaurants in the UAE. To add further exclusivity and
privilege, all customers will get complimentary valet parking at all
Valtrans locations across the UAE.
Befitting the card’s black colour, each card holder receives a
complimentary Mont Blanc Meisterstuck pen as a welcome gift and the
first 500 members also get a free stretch limo ride with Prime Limousine
to take them anywhere in the UAE.
“As the holiday season is fast approaching we are anticipating high
demand for the Platinum Card from VIPs who frequently take long holidays
with their families. The high credit limit will help them enjoy more
leisurely holidays,” concluded Bajwa.
Mashreqbank was the first bank to introduce credit cards in the UAE and
also is the only bank in the country offering the benefits of fully
enabled microchip card technology, which it introduced to the market
late last year with the launch of WOW! Credit Cards.