Businesses operating an Ernex-powered customer loyalty program can now take advantage of a more flexible, option-rich software solution designed to motivate loyalty program members to participate more frequently. Thanks to the arrival of recent enhancements to Ernex’s Points Multiplier – one of the main features found within Ernex’s Promotional Tool Kit – businesses have a new way of ensuring that their loyalty programs remain fresh, exciting and successful.
Ernex’s Points Multiplier is designed to give merchants the ability to award multiple points to a loyalty program member – in real-time – based on conditions defined by the merchant. New enhancements announced today include an expanded library of parameters that the merchant can configure to suit their particular marketing campaign. The added functionality to tailor loyalty campaigns reduces the time required for set-up, so clients can launch their promotional programs with shorter lead times.
“Points Multiplier is an excellent tool to increase loyalty program member frequency,” said Malcolm Fowler, Vice President & General Manager, Ernex. “Clients can now identify their loyalty program members that have average or below-average activity, and provide them with a Points Multiplier – such as triple points – for making more frequent purchases.”
Other new features of Ernex’s Points Multiplier include the ability to establish minimum spending levels or a specified number of locations to be visited for customers to qualify – which increases traffic to new or underperforming locations.
To customize a loyalty campaign offering, clients can set the following parameters within the Points Multiplier feature:
– Point multiplier levels (1.25, 2, 2.5, etc)
– Number of visits required to qualify
– Gross spending threshold to qualify
– Minimum spend per transaction required to qualify
– Maximum points a customer can earn during the promotion
– Length of campaign period
– Geographic regions or participating merchant locations
– Applying different conditions to different customer tiers
Ernex is one of Canada’s leading providers of real-time electronic loyalty and stored-value gift card programs, and is a wholly-owned division of Moneris Solutions Corporation, one of North America’s largest providers of debit and credit payment services for merchants.
Ernex, a division of Moneris Solutions Corporation, is a provider of innovative real-time marketing solutions including privately branded and multi-merchant loyalty programs, stored-value gift cards, reward fulfillment services and loyalty database hosting services. Leading companies in the financial, retail, restaurant and hospitality industries as well as large membership organizations use Ernex solutions. For more information please call 877-GO-ERNEX or visit www.ernex.com.
About Moneris Solutions Corporation
Moneris Solutions is one of North America’s largest electronic transaction processors, offering unique card transaction and payment services for virtually every industry segment that accepts credit and/or debit card payments from its customers. Moneris delivers advanced payment card processing capabilities through point-of-sale hardware, payment processing software and e-commerce solutions. Through its Ernex division, Moneris offers leading-edge electronic loyalty and gift card programs. The company also provides transaction-processing services for numerous agent banks and serves the small to medium-sized business market through direct sales and strategic partnerships. Established in 2000 as a joint investment between the RBC Financial Group and the BMO Financial Group, which have combined assets of approximately $700 billion, Moneris serves more than 350,000 North American merchant locations and has a staff of over 1,200 employees. The company has headquarters in Toronto, Ontario and Chicago, IL.
For more information, please visit www.moneris.com or www.monerisusa.com