MasterCard International has launched a new U.S. print advertising campaign that spotlights the suite of MasterCard Corporate Payment Solutions designed to help companies optimize their card programs to achieve greater efficiency and cost savings. This new campaign represents a 46 percent increase in MasterCard’s large market commercial advertising spending, relative to 2004.
“MasterCard is committed to providing a commercial products suite that meets the growing needs of our corporate customers,” said Steve Abrams, MasterCard’s Senior Vice President, Corporate Payment Solutions. “Our investment in this campaign reflects our commitment to this critical market.”
This new campaign features the tagline “Helping you find profits in new places,” alluding to the financial savings that increased cost controls can generate. Compared to many of the time-consuming, costly, paper-based processes often used by large companies, MasterCard’s payments solutions provide enhanced information and seamless integration into existing systems, allowing corporate customers to streamline procurement processes, eliminate paperwork, track spending and analyze financial data.
“Our understanding of our corporate customers’ needs was the driving force in the development of this campaign,” Mr. Abrams continued. “We wanted corporate financial managers and CFOs to know that MasterCard fully understands the pressures they face, and is committed to helping them capitalize on untapped opportunities for savings and control in their businesses.”
– The ad focusing broadly on MasterCard’s commercial payments solutions features the headline, “Bean Counter. Number Cruncher. Penny-Pincher. Tightwad. What They Really Mean Is Thanks.” The body of the ad offers information about MasterCard’s commercial cards, and its innovative Web-based reporting and expense management solution, MasterCard Smart Data Online, all of which help companies track spending and control expenditures efficiently.
– The ad spotlighting MasterCard’s Corporate Purchasing Card features the headline, “Imagine How It’ll Feel Eliminating All That Process From Your Purchasing Process.” The copy describes how MasterCard Purchasing Cards and MasterCard’s proprietary analysis tool, Purchase Logic^tm , allow companies to control spending and improve profitability.
– A third advertisement, focusing on MasterCard’s Corporate Card and travel and entertainment (T&E) solutions, is expected to debut later this summer.
The new print ads appear in current issues of/ The Economist/,/ Fortune/, and/ Purchasing/ magazine. Executions of the campaign will also appear in/ BusinessWeek, CFO, Fortune/ and/ Treasury & Risk Management/ and other publications// throughout the year. They will also appear online on sites such as/ CFO.com, Google, WashingtonPost.com and WallStreetJournal.com./
“Our leadership in corporate payments strongly supports the efforts of all of our partners in the commercial payment value chain, including our issuers, merchants and alliance partners,” Mr. Abrams said. “Through innovation and strategic partnerships, MasterCard is committed to helping companies succeed in optimizing their payment programs. MasterCard’s information advantage and integrated solutions compliment our partners’ resources and services, thereby providing MasterCard’s corporate customers with a unique offering, customized to meet their specific needs.”
MasterCard’s wide portfolio of corporate payment solutions range from corporate cards, including the MasterCard Corporate Card, the MasterCard Corporate Purchasing Card, the MasterCard Corporate Fleet Card and the MasterCard Corporate Multi Card, to integrated data management tools such as MasterCard Smart Data Online and Purchase Logic^tm .
*About MasterCard International *
MasterCard International is a leading global payments solutions company that provides a broad variety of innovative services in support of our global members’ credit, deposit access, electronic cash, business-to-business and related payment programs. MasterCard International manages a family of well-known, widely accepted payment cards brands including MasterCard(r), Maestro(r) and Cirrus(r) and serves financial institutions, consumers and businesses in over 210 countries and territories. The MasterCard award-winning Priceless(r) advertising campaign is now seen in 96 countries and in 48 languages, giving the MasterCard brand a truly global reach and scope. For more information go to or refer to our filings with the U.S. Securities and Exchange Commission.