Advantex Marketing International Inc. announced that it has signed a multi-year agreement with Lufthansa
German Airlines and Miles & More International to build a North American
online shopping mall for Miles & More – the frequent flyer program of
Lufthansa. There are approximately 12 million members of the Miles & More
program globally, 10% of which live in North America.
Members will earn miles on their purchases when shopping online at
http://shopmilesandmore.com, which offers a large selection of leading North
American e-retailers such as Lands’ End, Dell Home Systems, FTD.com,
David, Nordstrom.com, The Sharper Image and more. The Miles & More Online
Shopping Mall is scheduled to launch in October 2006, just in time for the
busy holiday shopping season.
“Advantex earns income from participating e-retailers on every purchase
originating from our Online Shopping Malls,” said G. Randall Munger,
and Chief Executive Officer of Advantex. “Our partnership with the Miles &
More program opens the door to a large and lucrative market for Advantex and
our participating e-retailers – North American consumers who are
travelers. This distinguished group includes high-income business people and
professionals, who have embraced the ease and convenience of online shopping
as part of their busy lifestyle.”
“The Miles & More Online Shopping Mall is an easy and natural way
growing North American membership to earn miles doing everyday things –
ordering flowers, the latest best-seller or a spouse’s birthday gift,” said
Marcus Casey, Director of Marketing and Customer Relations, The
Lufthansa. “We’re very pleased to have Advantex as our partners in this
exciting initiative and we look forward to developing the Mall to its
potential,” Casey added.
The breadth of Advantex’s responsibilities for the North American
More Online Shopping Mall includes web site development and maintenance,
merchant management and marketing, award processing and fulfillment,
management, analytics and reporting, and other services related to the
Recent data shows that online shopping sales in the U.S. grew four
greater than storefront and other retail sales. It is estimated that
115 million consumers will shop online in 2006, with the majority of the
activity occurring in the last quarter of the year. Information from
indicates that 59% of online shoppers prefer shopping through mall sites
as the upcoming North American Miles & More Online Shopping Mall, offering
quick and easy access to multiple e-retailers.
About Advantex Marketing International Inc.
Advantex Marketing International Inc. is a leading marketing services
company, specializing Advance Purchase Marketing Programs for merchants,
coalition loyalty rewards programs, and Online Shopping Malls. Advantex
loyalty partners include Lufthansa German Airlines, CIBC, United Airlines,
Delta Air Lines, The New York Times, and other major North American
corporations, as well as a growing list of restaurants, online
courses, small inns and resorts. Advantex is a public company, traded on the
Toronto Stock Exchange under the symbol “ADX”. For additional information on
Advantex, please visit www.advantex.com.
About Lufthansa and Miles & More
Lufthansa ranks among the top ten airlines in the world in terms of
and is the second-largest European airline, serving 411 destinations in more
than 96 countries around the world, including 19 North American gateways. In
2005, Lufthansa flew a record 51 million passengers. Since its U.S.
1993, the Miles & More program has more than one million U.S. members
12 million worldwide. Travelers earn miles flying with Lufthansa, any Star
Alliance member airline other airline partners, as well as hotel, car rental
merchandise and credit card partners. For more information, or to enroll in
Miles & More, visit www.lufthansa-usa.com or www.lufthansa-ca.com.