PSCU Financial Services added a reloadable card to its prepaid offerings and has produced turnkey marketing materials for credit unions including statement inserts, brochures, branch posters and other materials to promote its use as a Travel Card, Student Card and/or a general purpose card.
This platform delivers all the benefits of a standard prepaid card, with the ability to add value as needed. This card also offers the same protection as a VISA debit card and is supported by the cooperative’s award-winning 24 x 7 Contact Center.
“Reloadable prepaid cards offer new ways to retain existing member loyalty and invite or serve new key market segments. While we have initially targeted its use for travelers and students, credit unions will find that this card can help them address a variety of member groups including small businesses and the underserved,” said John Pembroke, Executive Director Marketing & Product Development, PSCU Financial Services.
PSCU Financial Services’ turnkey solution includes: flexibility to choose fee settings and revenue opportunities; back-office system administration; security tools; complete member care and support; and comprehensive reporting.
This reloadable card provides credit unions with many additional benefits such as:
Opportunities to generate new revenue through fees and higher interchange Longer lifespan for greater brand recognition Higher initial load amounts Flexible reloading in-branch, online, or via IVR; and ATM access at over 1 million VISA-branded ATMs. About PSCU Financial Services
As a non-profit cooperative, PSCU Financial Services is owned by more than 500 member credit unions representing 10 million cardholder accounts and more than 345,000 online bill payment subscribers. Its Contact Center services more than 10 million inquiries a year.
PSCU Financial Services maintains its headquarters and Eastern operations center in St. Petersburg, Florida. The company is also supported by a West Coast operations center based in Phoenix, Arizona. PSCU Financial Services is the nation’s largest Credit Union Service Organization (CUSO).
Established in 1977, the company provides a broad array of cost-effective, high quality financial services that include credit, debit, ATM, prepaids, bill payment and contact center solutions. PSCU Financial Services uniquely offers its members a full range of processing options, any combination from full service to in-house pass through processing for credit, debit and ATM transactions. As the leader in the credit union industry, the company offers gateway access to national and regional networks. It also provides full function ATM terminal driving services. For more information, visit the company’s Web site at www.pscufs.com.