On Track Innovations, a global leader in contactless microprocessor-based smart card solutions announced that it received orders from an energy company in North America for OTI’s EasyFuel pay-at-the-pump contactless payment solution. The initial plan is to rollout 130 gas stations with a pay- at-the-pump infrastructure supporting contactless payments programs from major financial institutions, such as MasterCard PayPass including EMV M/Chip, Visa contactless program, ExpressPay from American Express and Discover Zip as well as loyalty programs and third party applications, and more. Initial installations are expected in the second half of this year.
The OTI EasyFuel pay-at-the-pump solution combines the unique advantages, know-how and capabilities of OTI’s Payment and Petroleum payment products. It provides oil companies with the ability to quickly and cost-effectively upgrade their infrastructure to accept contactless payments. The OTI EasyFuel solution is dispenser independent, allowing it to interface with different kinds of dispensers. The solution is completely wireless, with no wires required in installation, reducing installation and maintenance costs significantly. EasyFuel is suitable for outdoor environment and built to withstand harsh weather conditions.
Oded Bashan, Chairman, President & CEO of OTI commented, “We believe EasyFuel gives oil companies an advantage and opportunity to increase market share by addressing the needs of both the commercial and retail markets in an easy, cost-effective way, where oil companies can upgrade their payment options to contactless regardless of their dispenser type or their existing infrastructure.”
EasyFuel has built-in benefits in its product design and marketing approach. EasyFuel is the perfect way for oil companies to increase market share by offering a unique solution addressing the needs of both the retail and commercial drivers. As the EasyFuel infrastructure supports both the contactless payment programs of the major card associations as well as proprietary loyalty programs, creating a flexible and modular platform that allows oil companies to address the main forms of contactless payments in the market, with minimum impact on the station.
EasyFuel allows oil companies to increase market share among commercial drivers, by offering a smart contactless vehicle tag and driver identification, allowing for verification that the right kind of fuel is going to the right tank, that an eligible driver is fueling the vehicle and the automatic capturing of odometer reading and vehicle diagnostics.
Established in 1990, OTI (Nasdaq: OTIV) designs, develops and markets secure contactless microprocessor-based smart card technology to address the needs of a wide variety of markets. Applications developed by OTI include product solutions for petroleum payment systems, homeland security solutions, electronic passports and IDs, payments, mass transit ticketing, parking, loyalty programs and secure campuses. OTI has a global network of regional offices to market and support its products. The company was awarded the Frost & Sullivan 2005 and 2006 Company of the Year Award in the field of smart cards. For more information on OTI, visit http://www.otiglobal.com.