NBD Adds Selektpoints to its Smart EMV Cards
National Bank of Dubai has partnered with Selektpoints to provide the
bank with chip-based loyalty programs. This development is part of the
bank’s customized offerings to reward customers who use their Smart Cards at
select merchant establishments in the UAE and the region. Over the next 24 months,
this new rewards system will be available throughout the Middle East
and will offer reward points that could be redeemed for goods and services. Using the
EMV smart chip embedded in the cards customers are automatically
rewarded for using the Smart Card at participating merchant outlets.
Furthermore, this agreement will designate The NBD as the exclusive ‘Landlord
Bank’ for Selektpoints in the UAE and will be responsible for
inducting establishments into the program.