Alliance Data Systems Corporation , a leading provider of loyalty and
marketing solutions derived from transaction-rich data, announced that
Goodyear Canada has signed a multi-year renewal agreement as a national
sponsor in Alliance Data’s Canadian AIR MILES(R) Reward Program.
With more than 500 outlets across Canada, including Goodyear Selects,
Fountain Tire, Coast Tire, Royal Tire and Beverly Tire, Goodyear and its
dealers specialize in premium tires and expert automotive service. Goodyear
Canada is a division of The Goodyear Tire & Rubber Company, which
reported 2006 net sales of $20.3 billion (USD). Goodyear Canada is a
founding sponsor in the AIR MILES program, which launched in 1992.
The AIR MILES Reward Program is Canada’s premier coalition loyalty
program, with approximately two-thirds of Canadian households actively
collecting reward miles. AIR MILES collectors earn reward miles at more
than 100 leading brand-name sponsors representing thousands of retail
and service locations across Canada. AIR MILES reward miles can be
redeemed for more than 800 different rewards, such as travel, movie
passes, entertainment attractions, electronic merchandise and more.
“This multi-year agreement with Goodyear, a founding sponsor of the AIR
MILES Reward Program since 1992, reinforces the significance of the AIR
MILES Reward Program to some of the world’s most recognized brands,”
said Bryan Pearson, president of Alliance Data Loyalty Services. “We
will continue to pursue our growth strategy by signing long-term
contract renewals with existing sponsors and exploring new category and
geographic opportunities in areas that further strengthen the coalition
program and deliver results for all stakeholders.”
About Alliance Data
Alliance Data (NYSE: ADS) is a leading provider of marketing, loyalty
and transaction services, managing over 120 million consumer
relationships for some of North America’s most recognizable companies.
Using transaction-rich data, Alliance Data creates and manages
customized solutions that change consumer behavior and that enable its
clients to create and enhance customer loyalty to build stronger,
mutually beneficial relationships with their customers. Headquartered in
Dallas, Alliance Data employs over 9,000 associates at more than 60
locations worldwide. Alliance Data’s brands include AIR MILES(R), North
America’s premier coalition loyalty program, and Epsilon(R), a leading
provider of multi-channel, data-driven technologies and marketing
services. For more information about the company, visit its website,
www.AllianceData.com.
About Goodyear Canada Inc.
Goodyear is one of the world’s largest tire companies. The company
manufactures tires, engineered rubber products and chemicals in more
than 100 facilities in 29 countries around the world. Goodyear employs
about 80,000 people worldwide.
