The Bank of East Asia (BEA) has announced the launch of its new ATM
card, FastCash Card. The Card has been developed in an effort to enhance
the accessibility of ATM services among senior citizens in Hong Kong.
With FastCash Card, customers can withdraw cash quickly and easily by
following simplified on-screen prompts, which will appear in Chinese
only. The service is available at all BEA ATMs and approximately 1,200
additional JETCO ATMs displaying the unique label in Hong
Kong. Customers can associate one bank account with FastCash Card, and
the available balance of that account will appear automatically
on-screen when the Card is used to withdraw cash. In addition to ATM
service, FastCash Card enables customers to enjoy EPS and PPS services.
Mr. Vincent Hui, Head of BEA?s e-Distribution Department, said, “We at
the Bank are pleased to have this opportunity to launch a product that
caters to the elderly members of our society. By simplifying the ATM
interface and providing customers with direct access to the services
they most need, namely account balance information and cash withdrawal
services, we have effectively enhanced the user friendliness of ATMs. We
are confident that FastCash Card will increase the value and utility of
ATM services to an even wider customer base.”
The annual fee for FastCash Card is HK$50. To help encourage more senior
citizens to use ATMs, the annual fee will be waived for cardholders aged
65 or above.