Fifth Third Bank has announced the selection of Phoenix Interactive Design’s VISTAatm as its ATM software solution. The Bank’s more than 2,000 Jeanie ATMs will be upgraded over time to run the VISTAatm software including “smart client” features that will bring new functionality and services to the ATM channel.
Fifth Third Bank continues to lead the industry with its strategy for enhancing its self-service channels. Fifth Third will utilize the VISTAatm software solution from Phoenix Interactive Design to deliver new transactions such as check imaging and advanced features targeted to increase customer retention and loyalty – all powered through VISTAatm.
Fifth Third Bank is committed to providing highly personalized self-service banking with cross-channel integration to offer a consistent user experience at all customer touch points. Fifth Third also is committed to offering ATM voice guidance to support accessibility standards. Phoenix’s VISTAatm Text-to-Speech technology is fully compliant with the Americans with Disabilities Act (ADA), and will enable all customers to do their banking at the ATM without assistance.
Scott Collary, SVP Consumer IT stated, “Fifth Third Bank customers can view the ATM channel as a multi-service banking facility capable of meeting all their banking needs. We understand our customers demand a high level of service from our Bank – and we are delivering on this through the ATM and elsewhere in our retail delivery chain.”
Kyle MacDonald, Chief Executive Officer of Phoenix Interactive, commented, “We are extremely pleased to have been chosen by Fifth Third Bank as their ATM software supplier. It was quite clear from the start that Fifth Third is a progressive Bank that is delivering on a vision of how to transform their ATM channel in line with a quality and consistent customer experience. The Bank’s integration of multiple service environments represents a revolutionary shift in our industry and one that will greatly benefit their customers.”
About Fifth Third Bank:
Fifth Third Bancorp is a diversified financial services company headquartered in Cincinnati, Ohio. The Company has $100.7 billion in assets, operates 19 affiliates with 1,161 full-service Banking Centers, including 109 Bank Mart locations open seven days a week inside select grocery stores and 2,102 Jeanie ATMs in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West Virginia, Pennsylvania and Missouri. Fifth Third operates five main businesses: Commercial Banking, Branch Banking, Consumer Lending, Investment Advisors and Fifth Third Processing Solutions. Fifth Third is among the largest money managers in the Midwest and, as of December 31, 2006, has $220 billion in assets under care, of which it managed $34 billion for individuals, corporations and not-for-profit organizations. Investor information and press releases can be viewed at www.53.com. Fifth Third’s common stock is traded through the NASDAQ® National Global Select Market System under the symbol “FITB.”
About Phoenix Interactive Design
London, Ontario-based Phoenix Interactive Design, Inc. is the world’s leading independent provider of Windows(TM) based, multi-vendor ATM software for the financial services industry.
Phoenix’s large global install base, consisting of Banks and Retailers, have maximized profitability in their self-service channels through software independence. Phoenix’s proven vendor neutral VISTAatm software provides the ability to separate hardware and software purchasing decisions, providing greater negotiation power and the flexibility to choose from a variety of ATM hardware manufactures. Contacts
