i2c inc., the innovative leader in high-quality transaction processing and stored value card management solutions, recently announced the release of Campaign Manager, a multi channel marketing suite. Campaign Manager enables card program managers to plan and execute multiple channel marketing campaigns, using any combination of voice, email, fax, SMS and web.
Currently, Card Program Managers are providing inconsistent, irrelevant messaging to customers, through ineffective channels and are forced to treat all customers the same way, by sending the same message to all customers, with no ability to personalize. With Campaign Manager, you have the ability to reach cardholders with a personalized interactive message or to simply notify an existing card holder base, of new products or services offered. With efficient management of messaging frequency and communication strategies, cardholders will receive relevant and timely messaging.
Campaign manager improves the Average Revenue Per Card (ARPC), reduces churn and eases the workload of creating sophisticated, timely, personalized campaigns. The ROI increases dramatically, due to lower campaign costs, reduced development time from idea to execution, lower costs for retaining card holders, and the ability to adjust campaigns quickly to meet market needs.
Business Benefits
Increased ARPC
Increased ROI
Reduced Churn
Reduced Workload
Reduced Costs
Managed Card Program (MCP)
MCP is a secure, cost-effective, flexible and scalable processing platform that provides multi-institution, multi-currency, and multi-lingual capabilities. MCP’s suite of easy-to-implement, unique and robust management tools provide comprehensive solutions to new and established players in the stored value sector. The technology is highly configurable and delivers custom solutions with features such as sales channel and commission management, not available from other providers. By managing the various aspects of cardholder services and sales channel management, MCP improves operational efficiencies, service quality and profitability.
The customizable configuration of card parameters; including fees and other charges, card and transaction limits, service options and branding, ensures that tailored products and services can be quickly and easily launched. The ability to define business rules on an organizational card type, account type and individual card level enables i2c’s clients to adapt their programs to suit the needs of a diverse range of cardholders.
Some of the featured benefits offered by MCP are:
– Admin Console – Client-configurable card program management (cardholder fees, card parameters, sales channel management and reporting, etc.)
– Cardholder – Supports the end-to-end card lifecycle. Provides transaction history, access to value added services, funding from bank accounts, transfers and alerts etc.
– Customer Service Console – Easy to use portal for CSRs to deliver service to the cardholders. Complete log of customer interactions and activity reporting
– Sales Channel Management – Manages the revenue split for various card fees among the stake holders. Provides online reporting and tracking
– IVR – Provides all services offered by cardholder website including items such as bank account verification, quick-pick list management using a regular phone
– Live Operator Service – 24×7 live operator assistance in English and Spanish. I00% i2c employees, focused on card services only
– Application Programming Interface (API) – Access to MCP functions using web services or a socked based API. Offers a comprehensive set of function calls including the ability to add user defined tags to records
– Reporting & Notifications – Variety of reports available to different stake holders in the system. Ability to schedule reports and delivered to the inbox. Number of event driven notifications via email or SMS
About i2c inc.
i2c is a leading, global technology provider of electronic payment processing solutions. i2c’s stored value processing and card management platform is an end-to-end solution developed specifically for stored value products. Embracing an all-encompassing approach to electronic transaction processing and stored value card management, i2c helps its clients increase revenues, improve efficiency, reduce overhead and provides the infrastructure to generate growth. A continuous process of innovation and flexible technology, enables i2c to deliver integrated, high performance, configurable and cost effective solutions to market in a rapid fashion. A pioneer in electronic distribution of prepaid products and services, i2c offers transaction processing, stored value card management, Point of Sale Activation Solutions (POSA) and prepaid application services. The âÂWhole Product” approach and flat-rate pricing enables i2c’s customers to deal with only one vendor and one simple to understand bill. i2c has proven itself over a period of 20 years and is headquartered in Redwood Shores, CA. With over 250 employees and 5 Sales and Support offices worldwide, the customer service and support is unparalleled, providing 24x7x365 service, unequalled in the transaction processing industry. i2c is ISO 9001, PCI and VISA/Mastercard certified with Clients in North America, Latin America, Middle East, Asia Pacific and Europe.
For more information visit www.i2cinc.com or contact [email protected]
