Experian, a global information solutions provider, has announced that
it has acquired [email protected], one of Brazil’s leading providers of
direct marketing services. [email protected] is headquartered in Sao
Paulo and demonstrates Experian’s commitment to continuing its
expansion and growth initiatives in Brazil.
“Experian is very pleased to acquire [email protected],” said Rick
Gallagher, executive vice president of Experian’s Latin America group.
“They are one of Brazil’s leading direct marketing services providers to
the financial services industry and will complement Experian’s global
expertise in the areas of marketing services, database management and
client acquisition analytics. [email protected] is a good fit with Experian’s
other client-oriented businesses in Brazil such as our Decision Analytics
[email protected] was founded in 1995 to provide direct marketing services
to financial institutions. The company offers a complete array of marketing
services for its clients including:
— Database management
— Mailing list analysis and cleansing
— Data enhancement and enrichment
— Marketing campaign management
“We are very excited to have [email protected] become a part of Experian,”
said Gilberto Vasconcelos, country manager of Brazil for Experian. “The
direct marketing industry has experienced rapid growth in Brazil with a
compound annual growth rate of 12.4 percent from 2000 to 2006 and 18
percent from 2005 to 2006. The combination of their leadership position in
Brazil with Experian’s global expertise, international client base and
desire to participate in the rapid growth of the South American market will
make us a formidable team.”
The acquisition is consistent with Experian’s global strategy of
acquiring complementary businesses that provide new products, new data or
entry into new vertical or regional markets, while leveraging the core
assets of Experian.
Experian is a global leader in providing analytical and information
services to organizations and consumers to help manage the risk and reward
of commercial and financial decisions.
Combining its unique information tools and deep understanding of
individuals, markets and economies, Experian partners with organizations
around the world to establish and strengthen customer relationships and
provide their businesses with competitive advantage.
For consumers, Experian delivers critical information that enables them
to make financial and purchasing decisions with greater control and
Clients include organizations from financial services, retail and
catalog, telecommunications, utilities, media, insurance, automotive,
leisure, e- commerce, manufacturing, property and government sectors.
Experian Group Limited is listed on the London Stock Exchange (EXPN)
and is a constituent of the FTSE 100 index. It has corporate headquarters
in Dublin, Ireland, and operational headquarters in Costa Mesa, Calif., and
Nottingham, UK. Experian employs more than 12,500 people in 34 countries
worldwide, supporting clients in more than 60 countries. Annual sales are
in excess of $3.1 billion.