mPoria, Inc. has launched its ‘GoMobile!’ m-commerce service in North America, enabling retailers to sell physical products to consumers through the rapidly growing mobile channel.
With ‘GoMobile!’ retailers are able to build their own company-branded mobile shopping site without the need for an in-house development team; merchants simply use a wizard to establish a site and within 30 minutes of set-up, mPoria launches the site to millions of U.S. consumers with mobile devices.
According to CTIA, the International Association for Wireless Communications, there are more than 210 million mobile phone users in the U.S., with 2.7 billion users worldwide. Dan Wright, CEO of mPoria, said, “The reality is that people are living a mobile lifestyle and their mobile phones have become as essential as their wallet. This shift in behavior is opening a wealth of opportunity for retail merchants to reach and sell to their customers in a completely new way.”
Industry research firm Telephia reports in 2006 alone sales from m-commerce jumped more than 40%, increasing from $1.8 billion to $2.6 billion.
“GameStop is always looking for innovative ways to meet the unique buying needs of our consumers,” indicated John Brittell, GameStop’s vice president of e-commerce and direct marketing. “mPoria is an industry pioneer and their service has proven to be an excellent investment, allowing us to take advantage of strategic opportunities developing within the promising mobile retail market.”
U.S.-based retailers already tapping into the $40 billion m-commerce market through mPoria’s GoMobile! service include Cutter & Buck, Buy.com, TicketsNow, and GameStop.
GoMobile! consists of four different service offerings to accommodate the unique business needs of any size retailer. The basic package starts at $39.99 per month with a one-time $69.99 set-up charge. Merchants build their site through a simple online process that addresses merchant requirements for:
(2) Product offerings
(3) Tax and billing guidelines
Once set-up is complete, the merchant’s mobile shopping site is launched and accessible to consumers. Consumers access mPoria-powered mobile shopping sites by entering a URL (selected by the merchant) in their mobile device. When ready to make a purchase, they simply click the ‘purchase’ button, enter their credit card and shipping information, and complete the purchase. All consumer information is secured and stored for automatic billing and shipping on subsequent purchases. mPoria’s platform technology uses the highest encryption standards and is optimized and compatible with handsets offered by major U.S. carriers including Verizon Wireless, Sprint and Cingular.
Retailer benefits include:
– Added marketing vehicle and customer touch point
– Additional revenue stream
– Top-of-mind brand awareness and increased customer loyalty
– Simple, fast & low-cost entry into mobile commerce market
– Simple, automated, and non-technical set-up process
Consumer benefits include:
– Access to their favorite products and brands via any mobile device
– Convenient and easy browsing and product search
– Simple, secure product purchase via any mobile device
– Immediate updates on sales and promotions
– Freedom to shop anytime, anywhere
To learn more about mPoria’s GoMobile! m-commerce service call mPoria Sales at 206-447-3360, email [email protected] or visit the company’s website at www.mporia.com.
About mPoria, Inc.
mPoria Inc. is a leading provider of mobile commerce solutions in North America. The company builds and markets m-commerce stores for retailers and service providers, enabling them to extend their reach to the mobile channel and drive consumer sales. Customers include GameStop, Buy.com, TicketsNow, Cutter & Buck, and others. Wireless carrier partners include Verizon, Sprint and Cingular. mPoria is privately owned and based in Seattle, WA. For more information email [email protected] or visit the company’s website at www.mporia.com.