National Bank of Dubai has announced a partnership with Selektpoints,
a global pioneer in EMV loyalty that offers the most rewarding and
coalition program for consumer, merchants and Landlord Banks.
As a part of NBD’s customized offerings, the bank wishes to reward
customers who use their Smart cards at select merchant establishments in
the UAE and the region. Using the latest EMV chip technology, this is the
first such program of its kind in the GCC (Gulf Cooperation Council).
selektpoints(TM), launched globally in February 2007 by TII (The
International Investor), specializes in providing regional and
international banks and retailers with chip-based loyalty programs. As a
result of this partnership, NBD will become the exclusive ‘Landlord
Bank(TM)’ for selektpoints(TM) in the UAE and will be responsible for
inducting leading merchant establishments in the UAE into the program.
selektpoints(TM) will use the EMV smart chip embedded in cards to
ensure customers are automatically rewarded every time their payment card
is used at participating merchant outlets. The accumulated reward points
can be redeemed for a range of products and services. The program will be
rolled out over the next few months to NBD’s card-holders and extensive
Commenting on the partnership, Suvo Sarkar, NBD’s Group Head of Retail
Banking said, “This partnership comes in line with our strategy to
constantly develop our products leading to higher customer satisfaction. We
are confident our partnership with selektpoints(TM) will bring benefits to
our clients and merchants.”
“This loyalty program will further add value to NBD cardholders, and
will give our products a competitive edge and further strengthen our
relationship with the commercial and retail segment of our clients,” added
Robert Buchan, CEO of selektpoints(TM) added: “We are proud to welcome
NBD as the Landlord Bank(TM) in the UAE for selektpoints(TM) and are
excited about the possibilities that this partnership brings.
selektpoints(TM) is a revolutionary global merchant coalition loyalty
program which gives participants the ability to earn and redeem points
around the world. For the first time in history, merchants will have an
ability to truly know, understand and relate to their customers to create
value added incentives by utilizing our custom built Microsoft CRM. Simply
put, selektpoints(TM) helps merchants sell more. selektpoints'(TM) Loyalty
Engine is SCTN, a global technology partner which is a listed public
company in the USA.”
NBD plans to issue chip-embedded smart cards to its customers in the
next few months incorporating the unique loyalty program in partnership
with selektpoints(TM). The bank expects most leading merchant
establishments in UAE to join the program and benefit from it.
selektpoints(TM) will be in every Middle-East and GCC country with a
Landlord Bank(TM) within the next 24 months.
About National Bank of Dubai
Founded in 1963, National Bank of Dubai is the oldest, locally
incorporated bank in the Southern Gulf. Known as the bank with a
performance that is second-to-none, NBD has built a reputation of stability
and strength much appreciated by shareholders and customers alike.
Recognizing this leading performance, NBD has been awarded with the Dubai
Quality Award for the year 2005.
selektpoints(TM) is the worlds first multi national fully interoperable
loyalty program that partners with landlord banks and selektmerchants to
offer the participants a unique loyalty experience. selektpoints(TM) is an
EMV Smart Chip Based loyalty program that brings a very unique and powerful
value proposition to banks around the world who look to offer significant
value added programs to their EMV initiatives
About SCTN Smart Chip Technologies (OTC: SCTN)
Smart Chip Technologies’ turnkey customer retention solutions,
including Loyalty, Pre-Paid Stored Value, Punch Cards, and Gift Cards
enables issuers, acquirers, and merchants to take advantage of real-time
programs using their cardholder’s existing cards using bar codes, magnetic
stripes, smart chips, RFID, Internet accounts, and other consumer
electronic devices. The SCTN system is a scalable, high performance,
end-to-end solution that uses an ASP model to customize the system’s look
and feel to reinforce customer branding.