Precidia Technologies Inc., a global leader in the design and manufacture
of Internet Protocol (IP) payment and networking devices, together with
leading gift card and customer loyalty program provider Smart Transaction
Systems (STS), announced today the Class B certification of Precidia’s
POSLynx220(TM) payment router. This certification offers merchants a wider
range of routing options for gift, loyalty, stored value and
multi-application
cards, as well as payments. The POSLynx220 delivers fast, secure and
cost-effective routing of these transactions to their respective
processors, using existing cash register systems or payment terminals.
The multiport POSLynx220 can route transactions from any existing cash
register, terminal, or other point-of-sale device, to the processor’s
host, speeding transactions, and eliminating the cost of dedicated dial
lines. The return on investment is fast for organizations with multiple
points of sale.
With today’s certification, the POSLynx220 can also route gift, loyalty
and stored value card transactions from cash registers and dial
terminals to the STS gateway. “The POSLynx220 has dramatically improved
transaction processing speed and reliability for the clients that are
using it. Gift cards only take 4-5 seconds to process and the customer
does not have to sign a receipt, which keeps lines in multi-lane
environments such as cafeterias moving fast,” said Ray Clopton,
President of STS.
STS is working with New Hampshire’s premier destination for skiing and
snowboarding, Pats Peak, to capitalize on the speed of transactions in
food service areas with the Pats Peak /Cafe Card/ and meal card for
employees. The company plans to offer its customers a season pass with
an innovative twist: the ability to load a cash value onto the season
pass ID card redeemable for food or other items at the resort. This
convenient solution has won rave reviews from Pats Peak’s customers.
“Prior to getting the POSLynx220, our dial terminals were slow and
sometimes lost communications during a transaction. Now that is all only
a memory; every transaction completes in seconds, the first time, every
time. Working with STS and Precidia has allowed us to keep the lines
moving during our busiest periods and improve customer loyalty,” said
Ben Albert, Director of Utilities at Pats Peak. “The convenience of
putting money on our /Cafe Card/ has made it a hit with parents. It’s a
worry-free way for them to give their kids lunch money. Card sales have
been very strong,” added Albert.
Precidia president Deepak Wanner says working with STS has exposed the
POSLynx220 to a key market: “The POSLynx220 is ideal for applications
like Pats Peak. Features like automatic dial back-up ensure 24/7
reliability and no downtime, important in high volume seasonal
environments like ski hills,” said Mr. Wanner. “We congratulate STS and
Pats Peak on working together with us to bring this new capability to
market,” said Mr. Wanner.
About Smart Transaction Systems
Founded in 1998, Smart Transaction Systems provides card-based payment
systems, customer loyalty and customer relationship management (CRM)
programs to a wide variety of companies throughout the United States.
For small to medium-sized businesses, Smart Transaction Systems provides
hosted gift card and loyalty programs that are reliable, easy to use,
and affordable. For larger organizations, the company provides powerful
transaction processing systems that allow these organizations to bring
gift, loyalty, and private label credit card programs in-house so they
can gain maximum control of these programs. Smart Transaction Systems
has operations in Boulder, Colorado, Lodi Wisconsin, St. Louis, Missouri
and Oslo, Norway. For more information about Smart Transaction Systems,
please visit www.smart-transactions.com or call 888-494-9760.
About Precidia Technologies
Precidia Technologies is a global leader in the design and manufacture
of IP access devices for a wide range of industries including retail
payments and building automation. With customers in over 80 countries,
Precidia’s unique product line of wired and wireless access devices and
NetVu(TM) network configuration management seamlessly migrates stand-alone
dial and serial equipment onto more sophisticated IP networks. For more
information, visit Precidia on the Web at http://www.precidia.com.
