Malayan Banking and Sony have partnered to launch the first co-branded VISA credit card in South-East Asia that offers entertainment rewards. The
new “SonyCard” also includes “VISA Wave” technology that enables
contactless payment at the point-of-sale. The new card offers a one-year
annual fee waiver, double reward points, zero interest installment plans
of up to 36 months for Sony products at designated outlets and exclusive
invitations to Sony events. Maybank says the card should attract about
40,000 users from among Sony’s existing 53,000 loyalty card members by
end of this year. Maybank currently has 1.4 million credit card and
charge card users.