Westpac Pacific Banking and American
Express have announced the launch of the first Westpac American Express
Credit Card for the Pacific market.
American Express and Westpac have signed an agreement which gives
Westpac the exclusive license to issue American Express Cards and to
acquire merchants on the American Express global network in seven
Pacific Island nations (namely: P.N.G., Solomon Islands, Vanuatu, Samoa,
Tonga, Fiji, and the Cook Islands). The cards will carry Westpac’s name
and Cardmembers will be billed in their local currency so there is no
exchange rate conversion on local purchases.
Westpac Pacific Banking will initially offer three cards: one for
business clients, one for the consumer market and a Westpac American
Express Gold Card for high net worth personal clients.
The Card will be launched first in Fiji, where Cardmembers will enjoy a
comprehensive portfolio of benefits. These include global acceptance by
merchants in more than 200 countries and territories worldwide on the
American Express global network; twenty-four hour customer service;
exclusive customer promotions and discounts; emergency support services
while traveling abroad; access to more than 550,000 ATMs worldwide; and
access to more than 2,200 American Express Travel Services Offices in
more than 140 countries.
Speaking in Fiji on the occasion of the launch, David Askew, Head of
Sales and Service, Westpac Bank, said: “We are delighted that our
alliance with American Express will open up new opportunities for our
customers throughout the Pacific.”
“We believe that the features of the new Westpac American Express Credit
Cards will make them a unique and desirable new product,” Mr Askew said.
“The cards will benefit our customers who are looking for convenient
ways to pay and manage their finances and they represent the confidence
we have in the local Pacific economies. There will also be a number of
benefits available to merchants.
Westpac Bank will be responsible for all operations in support of the
new credit cards including customer service, marketing, billing and
accounting, credit management and charge authorizations.
Westpac American Express Cards will be offered to Westpac customers in
other Pacific markets later in the year.
Ng Siew Choo, Vice President and Region Head, Global Network Services,
American Express, JAPA, said the Independent Operator Agreement with
Westpac would help expand the American Express brand and network
presence into vibrant Pacific markets.
“Westpac is highly regarded and widely recognized as one of the most
innovative banks in the Pacific, which makes it an ideal partner, and we
are looking forward to a strong and successful relationship,” Ms Ng said.
“The Pacific in general, and Fiji in particular, has been and will
continue to be an important tourist destination. Economies in the region
are dynamic and consumers are savvy, providing an excellent opportunity
to offer products and services that support their lifestyle needs,”
added Ms Ng.
The agreement with Westpac is part of American Express’ global strategy
to expand its business through strategic partnerships with banks in
Westpac began operations in the Pacific in 1901 and is licensed to
engage in a full range of domestic and international banking activities.
With branches and offices in seven countries throughout the Pacific:
Papua New Guinea, Fiji, Solomon Islands, Vanuatu, Tonga, Samoa and the
Cook Islands. , Westpac focuses on retail, wholesale, corporate and
institutional banking clients. It also provides banking services to
foreign embassies, and government and non-government organizations.
*About American Express*
American Express Company is a diversified worldwide travel, financial
and network Services Company. Founded in 1850, it is a world leader in
charge and credit cards, Travelers Cheques, travel, business services,
insurance and international banking.
Since 1996, American Express has been aggressively pursuing a strategy
of opening its merchant network to third-party issuers around the world.
By leveraging its global infrastructure and the powerful appeal of the
American Express brand, the Company aims to gain even broader reach for
its network worldwide. American Express has now established 110
partnerships in 120 markets.