Nearly three-fourths of consumers in Ireland and France prefer to use credit cards to make online purchases, compared to only 20% in Germany where direct debit remains king. A new study also found that 44% of British consumers prefer credit card and 27% prefer debit cards for epayments. The white paper released by CyberSource notes that accepting regional or country-specific payment types can provide a dramatic lift in online sales. But, it can also pose unexpected and complex operational challenges if not approached properly. The company says you can accept “remote” transactions in U.S. dollars using global payment cards, while maintaining acquiring relationships in the USA. However, customers outside the U.S. market will bear the foreign exchange burden and may not prefer this payment method. As a result your sales may be constrained. CyberSource provides electronic payment and risk management solutions and has about 20,000 businesses using its solutions.
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