MasterCard Worldwide has announced strong first quarter 2007 results for
the Asia/Pacific, Middle East & Africa (APMEA)* region. For the quarter
ending 31 March 2007, the region witnessed double-digit growth in gross
dollar volume (18.1%), purchase volume** (21.5%), purchase transactions
(23.4%), cash transactions (27.1%) and cards issued (12.8%) versus the
same period in 2006.
As of 31 March 2007, over 187 million MasterCard cards (excluding
MaestroÂ® and Cirrus) had been issued by MasterCard customer financial
institutions across APMEA. Cardholders in the region made more than 667
million purchase transactions in the first quarter of 2007 and could use
their MasterCard cards at 25.1 million acceptance locations worldwide.
“The growth in MasterCard-branded volume in the first quarter is
indicative of the confidence that our customers and merchants place in
MasterCard, in particular the strength and value of our network,
innovativeness of our products and ability to deliver customized
solutions,” said AndrÃÂÃÂ© Sekulic, president, Asia/Pacific, Middle East &
Africa, MasterCard Worldwide. “Strengthening our customer-focused
strategy is the key to our continued success.”
For the quarter ending 31 March 2007, the MaestroÂ® brand mark appeared
on over 217 million cards in APMEA. Consumers can now make online debit
point of sale purchases with their Maestro cards at nearly 981,300
merchant locations in APMEA.
In addition to the performance highlights, MasterCard in the APMEA
region also reported a number of significant achievements for the
quarter ending 31 March 2007.
– In Taiwan, the strength of MasterCard /*PayPass^TM * /was further
solidified with the launch of MasterCard /PayPass^TM / for mobile phones
with NFC technology – a first across APMEA. In collaboration with Fubon
Bank and Taiwan Mobile, the pilot combines mobile phone technologies and
payment card solutions to offer consumers a convenient alternative to
cash and allows for small-ticket purchases to be completed quickly and
– The APMEA region also saw significant momentum in the introduction of
*innovative premium and co-brand card programs*. In Japan, MasterCard
launched the SBI World MasterCard card – one of the most prestigious
cards in the market with SBI Card Company. In China, the Century Ginwa
Diamond Card was launched with China Merchant Bank and Ginwa Department
Store – this platinum co-brand card is China Merchant Bank’s first
credit card in the city of Xian. In the United Arab Emirates, Citibank
launched the “Ultima” program targeted at the affluent segment, while in
Korea, Hana Bank launched the Doorihana Card. In India, MasterCard
collaborated with the State Bank of India (SBI), to launch the SBI GE
Gold MasterCard card.
– In *Global Commercial Products* area, MasterCard launched the world’s
first MasterCard Meal card with UTI Bank in India. The program provides
a more secure and convenient alternative to replace meal vouchers,
coupons and cash currently used by corporations. In Australia,
MasterCard was selected as the exclusive brand for BankWest Commercial
Cards. For the next five years, all new programs will be issued in
collaboration with MasterCard. In Singapore, MasterCard collaborated
with UOB to launch the UOB SME Platinum MasterCard, the first commercial
payment card in Southeast Asia that offers a 0.3% cash back rebate.
– In the *travel and tourism* arena, MasterCard made significant
announcements which included the launch of India’s most comprehensive
travel credit card in collaboration with Thomas Cook and ICICI Bank.
Designed for the frequent travelers, the premium Titanium program
provides cardholders with a complete set of benefits. In the
Philippines, the Asian Spirit-East West MasterCard co-brand card was
launched. The new program is the third MasterCard travel co-brand card
in the market, demonstrating the increasing popularity of travel in the
Philippines. In China, MasterCard launched the Shanghai Pudong
Development Bank-Shanghai Airlines MasterCard Co-brand card and the
China Merchants Bank Home Inns MasterCard Co-branded Card
– In New Zealand, MasterCard Worldwide celebrated the official opening
of its first office in New Zealand. The growth and sophistication of the
New Zealand payments market were instrumental in the decision to
establish the new office.
– In Mauritius, MasterCard collaborated with Mauritian Commercial Bank
to launch MasterCard Internet Gateway Service (MiGS.) The Bank has
joined with several large merchants to begin immediate *e-commerce*
– Further expansion of MasterCard’s *knowledge leadership* program saw
the launch of the third title in a series of books on Asian consumer
trends – Succeeding Like Success by Dr. Yuwa Hedrick-Wong, economic
advisor to MasterCard Worldwide in Asia/Pacific. A number of topical
MasterInsights Reports, a series of ongoing research and analysis of
business and financial issues, were also published, including subjects
related to the long-term economic growth prospects of Japan, and myth
and reality of household debt in Korea.
– MasterCard sponsorship of the Singapore Fashion Festival further
strengthened its *retail and card usage promotion platform* across the
APMEA region. MasterCard not only benefited from the branding and
sponsor recognition but also reached out to premium cardholders with
special offers and fashionable experiences. A number of cardholder
promotions were also launched in Kuwait, Egypt and India enhancing
cardholders’ retail and travel experiences.
– To help educate consumers on financial management, MasterCard launched
free tools that are designed to be easily understandable for consumers
in order to help them manage personal finances. In Japan, MasterCard
collaborated with well-know lawyer, Mr. Kazuya Maruyama, to launch the
“Lawyer Maruyama’s Introduction to Financial Management” website. This
website is an extension of the MasterCard global Debt Know How program.
* Includes Asia/Pacific (A/P) and South Asia, Middle East Africa (SAMEA)
**Growth in gross dollar volume and purchase volume are calculated on a
local currency basis.
*About MasterCard Worldwide*
MasterCard Worldwide advances global commerce by providing a critical
economic link among financial institutions, businesses, cardholders and
merchants worldwide. As a franchisor, processor and advisor, MasterCard
develops and markets payment solutions, processes over 16 billion
transactions each year, and provides industry-leading analysis and
consulting services to financial institution customers and merchants.
Through its family of brands, including MasterCardÂ®, MaestroÂ® and
CirrusÂ®, MasterCard serves consumers and businesses in more than 210
countries and territories.