Danal, Inc. , a US-based company that is jointly funded by Morgenthaler Ventures and South Korea-based Danal Co., Ltd., the leading mobile payment service company in the world, announced that it has appointed Steven Klebe, a proven veteran of new market development and recognized payment & eCommerce industry expert, as its vice president of sales & business development. In this capacity, Klebe will be responsible for building the team to develop partnerships with online merchants and key business partners for Danal.
“Steve is an excellent addition to our management team,” said Paul Kim, founding CEO of Danal, Inc. “He is a recognized expert in payments, eCommerce, and online security. He has been a member of the senior management teams at multiple startup technology companies from launch to becoming successful, mainstream companies. We look forward to Steve bringing his proven, winning ways to Danal.”
Klebe stated, “Danal’s BilltoMobileTM service is a no-brainer for me. It successfully combines several key technology components and leading industry trends into a product that is simple and secure. From my experience, that plus solid execution and the right team are the magic that differentiates the winners from the losers. Danal brings all of those pieces together cohesively.”
About Steve Klebe
Steve Klebe comes to Danal with over 27 years of experience in sales, strategic alliances and product marketing in the electronic payment and eCommerce industries. He was also one of the earliest evangelists for Internet-based payment, eCommerce, fraud prevention, and authentication in the U.S. and is a recognized authority in each of those arenas.
At CyberSource, a leading payment gateway and fraud prevention provider, Klebe served initially as the VP of sales and later as VP of strategic alliances for a total of eight years until 2004, during which time the company had a successful IPO. During his tenure, he created the relationship with Visa that led to an equity investment and a co-branded product offering as well as drove revenues for the company by creating successful partnerships with companies like GE Capital, First Data Merchant Services, Wells Fargo Bank, Bank of America, and Paymentech among others.
Prior to this, in 1994 Klebe joined as the 4th employee of CyberCash, the first Internet payment gateway, where he served as the VP of sales and built the sales organization from one to 24 people and the customer base from zero to over 300 merchants, 45 banks, seven major third-party processors and 50 VARs (value-added resellers). Subsequently, CyberCash went public in February of 1996.
Most recently, in 2004 Klebe joined PassMark Security as the 3rd employee, which became the leading provider of enhanced authentication for online banking, in the role of VP of sales & business development. There, he built the team to sell the company’s innovative authentication technology to the earliest adopting clients such as Bank of America, FiServ and others, and built the sales team from two to ten people and revenues from zero to over $2.5 million. PassMark was subsequently acquired by RSA Security in 2006 (RSA was then immediately acquired by EMC), at which point Klebe took on the role of VP of strategic alliances & business development. Earlier in his career, Klebe was the 35th employee and spent nine years at VeriFone in a variety of sales and management positions, during which time the company had its inaugural IPO.
Klebe has served as a board member of the Electronic Transaction Association for two years, co-chaired the Internet committee of the Electronics Funds Transfer Association, was a member of the Advisory Board of the Direct Response Forum, and taught classes at NACHA’s Payment Institute. He has spoken at over 50 banking and computer industry conferences and is considered an expert in the areas of electronic payments, ecommerce, authentication and fraud prevention. He holds a B.S. in Business Administration with honors from Northeastern University in Boston.
About Danal, Inc.
Danal, Inc. is a US-based company that is affiliated with Danal Co., Ltd., a public South Korean company that is the global leader in charging online transactions to the mobile phone bill. Danal Co., Ltd. pioneered this space worldwide by launching the first-ever commercial service in South Korea in 2000. In May 2007, US-based Danal, Inc. raised $9.5 million in venture financing from Morgenthaler Ventures and Danal Co., Ltd. to commercialize its service for the US market.
Danal allows consumers to purchase goods and services online by charging their purchases directly to their regular mobile phone bills, with no up-front registrations or ties to credit cards or bank accounts. This service has already seen wide adoption in Asia. In 2006, South Koreans alone charged more than $1 billion worth of transactions to their mobile phone bills including 70% of all digital content purchased online in South Korea. Danal Co., Ltd., the global market leader, currently owns 50% of global market share.
Danal Co., Ltd. is the only company to have integrated a significant number of mobile carriers (a total of 14) across CDMA, GSM, and TDMA-based platforms in multiple countries, including South Korea, Taiwan, and China and is the undisputed, global market leader in this space.