Gitanjali Group, one of the largest integrated diamond and jewelery
manufacturers and retailers in India, and ICICI Bank, India’s second
largest bank, announced the launch of the first ÃÂ¢ÃÂJewelery Card’. This
premium credit card is powered by a host of unique features, benefits
and rewards and is ideal for patrons looking for greater convenience and
exclusive purchase and lifestyle benefits.
The ICICI Bank-Gitanjali Card is a comprehensive credit card that allows
cardholders to avail of benefits across 200,000 Merchants in India and
more than 22 million merchants internationally. The consumers using this
credit card at any of the exclusive Gitanjali outlets will enjoy a host
of exclusive benefits.
Mr. Mehul Choksi, Chairman, Gitanjali Group Ltd. – said, “The launch of
Jewelery credit card will play a significant role in our strategic
focus of being a leading Jewelery Retail & Lifestyle player. The card
has been specially designed for Gitanjali Patrons and it reinforces our
commitment to provide the best services to all our customers”.
He further added “Gitanjali has always strived to make the industry more
organized and affordable for its customers and India’s growing number of
Jewellery buyers is increasingly looking for a product that provides
them with a complete set of benefits for end-to-end purchase services.
The collaboration of ICICI Bank and Gitanjali Gems is an example of how
it works with customers to develop secure, convenient and rewarding
payment solutions that add real value for cardholders.”
The Card will be Life time free to the customers and is loaded with all
benefits associated with the ICICI Bank Gold Credit Cards. Customers can
also earn 8 reward points per Rs. 200 spends on purchase at Gitanjali
outlets. These reward points are redeemable on the products of Gitanjali
or other items on the redemption catalogue.
Mr. Sachin Khandelwal, Head-Cards Group, ICICI Bank, – said, “ICICI Bank
has been the front-runner in the cards industry with innovative product
offerings. The ICICI Bank-Gitanjali Jewellery Credit Card is another
initiative in the same direction. The number of Jewellery buyers is ever
increasing and we need to cater to this segment by providing exclusive
offers on select jewellery products, higher rewards on gold purchase and
other lifestyle benefits. The Bank has entered into successful
partnerships and alliances across segments and remains committed to
provide such value-added services to our customers”
ICICI Bank-Gitanjali Card features in brief
– Discount of 5% on purchases of diamond jewellery up to Rs10000 and
discount of 7.5 % on purchases above Rs 10000 at Gitanjali outlets.
– Interest free EMI for 3 months or 6 months on purchase at Gitanjali
– Free gift voucher worth Rs 500, redeemable at Gitanjali exclusive outlets
– Jewellery cleaning voucher applicable for the cleaning of Gitanjali
products at the exclusive outlets.
– 8 reward points are earned per Rs 200 spent at Gitanjali outlets
– Life Time Free Card: The Card would be offered Life time free to the
– Worldwide Acceptance: Accepted at over 200,000 Merchants in India. The
Credit Card shall have international validity and can be used by the
Cardholder at more than 22 Million merchants worldwide
– ATM access: Access your account at more than 3400 ICICI Bank ATMs and
over 1 mn Visa ATMs around the world.
– Add-on Card: Add-on Card, FREE for life
– Alerts: Free Active Alerts – email/SMS
– Interest Free Credit Period: Up to 52 days
– 24 Hour Phone banking services
About Gitanjali Group:
Gitanjali Group strategically positioning itself as the leading diamond
studded jewellery-manufacturing company, today has one of the largest
fully integrated diamond and jewellery manufacturing plants in the
country. The Group, which has been a pioneer in the branded jewellery
industry, has always been at the threshold of boosting the production of
quality jewellery, which has obliquely proved to be an excellent,
branding and marketing strategy backed by a formidable retailing network
– all ensuring the group an enviable advantage in the jewellery arena.
The Gitanjali Group is engaged in the business of sourcing rough
diamonds, its manufacture, import and export of diamonds, manufacture of
plain and diamond studded gold and platinum jewellery and its marketing
and domestic retailing. As Jewellery exports form one of the largest
contributors to the foreign exchequers, the jewellery major Gitanjali,
is one of India’s high-end contributors to the foreign exchequer as well
as a major player in the domestic market. The very basis of their
existence is to successfully develop, produce and sell high quality
jewellery brands worldwide & helps the customers in getting the maximum
Value – For – Money in the process.
The Brand factory:
In 1994 the group introduced India’s first ever branded jewellery Gili.
Rated as a super brand, the brand still ranks as one of the top ten
jewellery brands in the country. Over the years the group has launched
many other superior brands and today it successfully manages over five
of the ten best-known jewellery brands in India. Gili’s primary brand
value is “Genuine diamond and gold jewellery at affordable prices”. The
first jewellery brand that brought diamond jewellery within the reach of
Nakshatra is a premium brand primarily positioned as a lifestyle
statement for women. It is about blending mystique and glamour. The
brand has great aspirational value attached to itself. Nakshatra was
declared a Superbrand in 2004. The brand has three stakeholders involved
in the marketing.
Asmi in Sanskrit means “I am”. Every action of a woman is a passionate
exposition of the intensity and drive with which she lives her life. The
Asmi Diamond Jewellery Collection is carefully crafted to beautifully
compliment and complete her.
Sangini is positioned as a brand that glorifies women in a relationship.
Sangini diamond jewellery is characterized by a bezel set centre stone
being slightly larger than the others in the same piece signifying the
focal position of the woman in the man’s life.
D’damas is a generic brand that combines international quality with
Indian values. D’damas is about “Luxury and Aspirations,”
“Innovativeness,” “Assurance” “Dynamism.” D’damas has been recognized
and awarded as a Jewellery Masterbrand. Under D’damas are numerous
brands that have made a mark on the Indian milieu like Forevermark
Solitaire, Damas Solitaire, Glitterati, Collection G, Gold Expressions,
Vivaaha, Ballerina, Bollywood Gold, Inspirations.
Desire Desire Lifestyle is a diversified product range that addresses
the lifestyle needs to reflect the style and upcoming trends among the
About ICICI Bank
ICICI Bank (NYSE:IBN) is India’s second largest bank and largest private
sector bank with over 50 years presence in financial services and with
assets of Rs. 3,446.58 billion as on March 31, 2007. The Bank offers a
wide range of banking products and financial services to corporate and
retail customers through a variety of delivery channels and through its
specialized subsidiaries in the areas of investment banking, life and
non-life insurance, private equity and asset management. ICICI Bank is a
leading player in the retail banking market and services its large
customer base through a network of over 745 branches and extension
counters, 3340 ATMs, call centers and internet banking
(www.icicibank.com ) to ensure that customers have access to its
services at all times.