American Express announced that writer and performer Tina Fey will join the company’s “Are you a Cardmember?” communications campaign designed to showcase the value of membership and its array of special benefits and services. Fey’s national campaign, with TV, print and online executions, will showcase the American Express Card Fraud Protection benefit, one of the many shopping-related benefits on the Card.
Tapping into her real life roles as actress, comedian, writer, producer and mother, Fey’s comedic broadcast spot demonstrates how American Express’ Fraud Protection benefit can bring a bit of convenience, ease and relief to an otherwise chaotic day. Juggling pressures from work and home life, from snake wranglers to putting out fires, Fey seeks a moment of refuge through the American Express customer care representative who frees her of liability for a fraudulent charge made on her American Express Card.
With American Express’ Fraud Protection Guarantee, American Express Cardmembers are not responsible for unauthorized charges to their Cards, so they can shop with confidence online or off*.
“I’m so excited to be a part of the American Express ‘Are you a Cardmember?’ campaign,” said Tina Fey. “It’s pretty impressive when you look at all of the people who have been featured in American Express campaigns before me. Ellen DeGeneres, Robert De Niro, Martin Scorsese; quite frankly I’m not sure why they asked me, but I have to say, I think this is more exciting than playing on the US Open … for me, cause I would totally lose.”
“Tina’s witty sense of humor is truly one-of-a-kind and has such great appeal,” said Diego Scotti, Vice President of Global Advertising, American Express. “We had a great time creating this commercial because so many people can relate to the chaos and ups-and-downs that Tina’s story tells about a day in her life.”
Launched in April this year, the “Are you a Cardmember?” campaign features extraordinary Cardmembers, telling their stories, while illustrating the benefits and services of being an American Express Cardmember. The campaign to date has featured tennis great John McEnroe, professional snowboarder and skateboarder Shaun White and comedian Larry David.
American Express Company is a leading global payments, network and travel company founded in 1850. For more information, visit http://www.americanexpress.com.
* Terms, conditions and restrictions apply.