Gemalto, the world
leader in digital security, has announced its partnership with Taiwan’s
Far EasTone Telecommunications Ltd. to start Asia’s first mobile
contactless SIM-based NFC (Near Field Communications) trial. This trial,
starting in November and rolled out in phases, is part of the GSM
Association’s ‘Pay-Buy Mobile’ initiative which seeks to define a common
global approach to using NFC technology to link mobile devices with
payment and contactless systems. Taiwan’s fast-paced adoption of
contactless payment services and appetite for new technologies makes it
the perfect place to start the trial.
Far EasTone subscribers participating in the trial will be able to make
mobile contactless purchases at any Far EasTone trial partner merchant
with the same ease and convenience as if using an ordinary contactless
payment card. Additionally, a fun new way to shop is to interact with
“smart posters”. Taiwan’s hypermarket chain, Far Eastern Geant for
instance, will hang posters embedded with NFC tags at their stores.
Shoppers walk by, wave their NFC mobile across the poster and walk away
with a coupon downloaded to the SIM for use at the checkout or for later
purchases. This type of shopping gesture is just one of the exciting new
ways to connect the mobile lifestyle with the convenience of
contactless. Moreover, subscribers can view and interact with services
provisioned using the mobile’s own web browser. In this way, subscribers
see the services on the SIM presented as a web page.
“This trial marks a milestone in mobile contactless history and is also
a key advancement in services for Taiwan”, said Tan Teck Lee, president
of Gemalto Asia. “We are proud to be part of this exciting development
with Far EasTone as it sets the stage for the growing popularity of
mobile contactless and service provisioning applications”.
Jan Nilsson, president of Far EasTone commented, “This launch will mark
an advancement of Taiwan’s mobile market where we combine convenience
with security. For us, the mobile has become a hub for advanced
subscriber services and is the platform of choice to provide subscribers
with a new lifestyle. Taiwan is the perfect place to start”.
Consecutive trial phases, leading to commercial rollout in 2008, will
gradually introduce a broader variety of different merchants, partners
and services including Taiwan’s largest convenience store chain
7-Eleven, department store Shin Kong Mitsukoshi, vending machines from
HeySong and rail transport operated by Kaohsiung Rapid Transit Corporation.
The SIM is one of the natural choices available to host this type of
service, as it is a portable and secure platform for payment
applications. Far EasTone is able to maintain a direct link with
subscribers by using it as a hub for advanced subscriber services. For
subscribers, the portability prevents service disruption when changing
Interestingly, as more and more services are progressively rolled out,
it will be increasingly important to manage multiple services from
multiple service providers in a secure and reliable way. Gemalto is
uniquely positioned in supporting Far EasTone to leverage on expertise
with remote service provisioning and service management in a trusted and
Gemalto (Euronext NL 0000400653 GTO) is the leader in digital security
with pro forma 2006 annual revenues of EUR 1.7 billion, more than 85
offices in 40 countries and about 10,000 employees including 1,300 R&D
engineers. In a world where the digital revolution is increasingly
transforming our lives, Gemalto’s solutions are designed to make
personal digital interactions more convenient, secure and enjoyable.
Gemalto provides end-to-end digital security solutions, from the
development of software applications through design and production of
secure personal devices such as smart cards, SIMs, e-passports, and
tokens to the deployment of managed services for its customers. More
than a billion people worldwide use the company’s products and services
for telecommunications, financial services, e-government, identity
management, multimedia content, digital rights management, IT security,
mass transit and many other applications.
As the use of Gemalto’s software and secure devices increases with the
number of people interacting in the digital and wireless world, the
company is poised to thrive over the coming years. Gemalto was formed in
June 2006 by the combination of Axalto and Gemplus.
About Far EasTone Telecommunications Co., Ltd.
Far EasTone Telecommunications is a leading wireless service provider in
Taiwan and continues to introduce attractive rate plans, full-line
products and services for enriching the lives of people. With the
convergence of services in media and telecom industry, FET expands its
scope and vision to become a leading full service provider for
electronic communication, information, entertainment, and transaction.
FET is offering an innovative environment for superior shareholder
value, customer loyalty, employee satisfaction and community involvement.