BRED MASTERCARD
BRED Banque Populaire has unveiled a new MasterCard debit card targeted at 16 million females aged between 20 and 40 years-old in France. The new “Bred Affinity MasterCard” offers discounts at participating retailers, emergency calls for home repair services or
domestic accidents, guarantees for purchases and home shopping, and one or two year extension of guarantees granted by manufacturers. Cardholders receive automatic discounts at Sephora.com, Fnac.com, 24h00.fr, SmartBox.fr and Viapresse.com. The card is available as a “Classic” or “Gold” card. BRED Banque Populaire aims to issue more than 20,000 “Classic” cards and 5,000 “Gold” cards next year. There are currently 33 million affinity and co-branded cards circulating in Europe.